Marketo: List associated companies comparing you to a specific product

This example smart list shows associated companies that have viewed a G2 product comparison page for your product and a specific competitor’s product.

This information can help inform your marketing campaign by highlighting your product’s strengths against a known competitor.

As G2 Buyer Intent signals are mapped to all people across an associated company, using this example list for a smart campaign will result in all people across a company being affected.

Complete the following steps to build this smart list:

1. Go to your Marketo instance, and then select Database.
2. Select New > New Smart List.
3. In the New Smart List pop-up, choose a folder and enter a name for the smart list. G2 suggests including a description with details of the filters used to create the smart list.
4. Select Create.
5. Select the Smart List tab.
6. Search for the G2 Pages Viewed filter. Select and drag it to the smart list canvas.
7. Select the contains operator and enter compare in the text field.
8. Select and drag G2 Pages Viewed to the smart list canvas again.
9. Select the contains operator and enter the name of the competitor company or product in the text field. The competitor’s name must match how G2 Buyer Intent describes the activity. Review the Filter and identify G2 Buyer Intent signals section to learn more.
10. Select the Use ALL filters setting.

11. The smart list should auto-save. Select the People tab to view the people (associated companies) that meet the filter criteria.

Your smart list might need time to process depending on the quantity of G2 Buyer Intent data available in your Marketo instance.