Marketo: List associated companies assessing product alternatives

This example smart list shows associated companies that have viewed a G2 product alternatives page for a product in a shared category.

G2 alternatives pages list alternatives to the featured product. This activity indicates that the buyer is seeking alternatives for a product in your category, but your product is not necessarily being compared directly.

As G2 Buyer Intent signals are mapped to all people across an associated company, using this example list for a smart campaign will result in all people across a company being affected.

To build this smart list:

1. Go to your Marketo instance, and then select Database.
2. Open the New dropdown, then select New Smart List.
3. In the New Smart List pop-up window, choose a folder and enter a name for the smart list. We suggest including a description with details of the filters used to create the smart list.
4. Select Create to move to the Smart List tab.
5. Search for the G2 Pages Viewed filter. Select and drag it to the smart list canvas.
6. Select contains and enter alternative in the text field.

7. The smart list auto-saves. Select the People tab to view the associated companies that meet the filter criteria.