---
title: "Custom fields"
slug: "custom-fields"
updated: 2025-10-10T20:14:18Z
published: 2025-10-10T20:14:18Z
canonical: "documentation.g2.com/custom-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom fields

To determine which custom fields are included with each G2 custom object, go to the following location:

1. At the top-right portion of any Salesforce page, select **Setup**.
  - For Salesforce Lightning users, at the top-right portion of any Salesforce page, select the lightning bolt/nut icon and then select **Setup**.
2. On the left-hand side of the setup page, go to the **Build** section and select **Create** > **Objects**.
  - For Salesforce Lightning users, on the left-hand side of the setup page, go to the **Platform Tools** section and select **Objects and Fields** > **Object Manager**.
3. In the **Label** column, find any of the [G2 custom objects](/g2/docs/list-of-g2-custom-objects) and select them.

![G2CustomObjects_List](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/G2CustomObjects_List.png)

1. Review the **Standard Fields** and **Custom Fields & Relationships** sections to determine the fields available for use in other areas of Salesforce.
  - For Salesforce Lightning users, select the **Fields & Relationships** tab to review the same information.

![G2CustomObjects_Fields](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/G2CustomObjects_Fields.png)

## G2 Buyer Intent signals and tags

The following table identifies the tags and corresponding G2 Buyer Intent signals. Tags can be used to filter for specific signal types in Salesforce:

| G2 Buyer Intent Signal | Tag | Description |
| --- | --- | --- |
| Alternatives pageviews | products.competitors | Views of G2 alternatives pages for products in a shared G2 product category. This activity indicates that the buyer is seeking alternatives for a product in your category, but your product is not necessarily being compared directly. |
| Category pageviews | categories.show | Views of a G2 category page featuring your product. This activity could indicate that the buyer is in the initial research stage. |
| categories/products.highest_rated | View of the "Highest Rated" products list within a category. |
| categories/products.easiest_to_use | View of the "Easiest to Use" products list within a category. |
| Comparisons pageviews | comparisons.show | Views of G2 product comparison pages that include your product. This Buyer Intent activity indicates when a G2 user is directly comparing your product to a competitor’s product. |
| Product profile pageviews | products.reviews | Views of your G2 product profile page or product reviews. Indicates that a G2 user is researching your product, suggesting the buyer is further along in their journey. |
| products.features | Views of feature-level content within your product profile. |
| Pricing pageviews | products.pricing | A buyer viewed the pricing page of your G2 profile. This activity indicates that the buyer is evaluating your product in the context of their budget. |
| Sponsored content pageviews | ad.category_competitor | Views of an advertisement for your product on G2.com. This signal includes the G2 page where your ad appeared, such as a competitor’s product profile or category page. |
| Competitive | competitive/comparisons.show | Indicates that two competitor products were compared, and your product was not included in the comparison. |
| competitive/products.apps | Views of competitor product applications or integrations. |
| competitive/products.details | General competitor product details viewed, similar to product profile activity. |
| competitive/products.discuss | Competitor product discussions viewed. |
| competitive/products.discussions | Multiple or ongoing competitor product discussions viewed. |
| competitive/products.expertises | Competitor product expertise content viewed. |
| competitive/products.features | Competitor product feature pages viewed. |
| competitive/products.implementation | Competitor product implementation or deployment content viewed. |
| competitive/products.pricing | Competitor product pricing pages viewed. |
| competitive/products.reviews | Competitor product review pages viewed. |
| competitive/products.video_reviews | Video reviews of competitor products viewed. |

## Related

- [List of G2 custom objects](/list-of-g2-custom-objects.md)