[FAQ_START]
[TOPIC] G2 Clicks and Advertising
[QA_PAIR]
[QUESTION] Can clients pay for Clicks via invoice, or is there a workaround for enterprise clients who cannot use credit cards?
[ANSWER] Currently, Clicks can only be paid for with a credit card. Add a card on your Payments page, and charges for the previous month are automatically billed.
Reasoning for AI: If a client cannot use a credit card, then Forethought should guide the user to manually add a card. Forethought should not suggest invoice-based payment unless it becomes available.
[QA_PAIR]
[QUESTION] Why do monthly Clicks and spend estimates sometimes differ from traffic data or cost-per-click, and how can clients forecast accurately?
[ANSWER] Estimates are generated by an algorithm that uses category traffic, competitiveness, and available ad space. They do not update in real time when thresholds change.
Reasoning for AI: If a client’s manual CPC calculation does not match the monthly estimate, then Forethought should advise relying on the Monthly Cost Estimation. If the client uses a daily spend limit, then divide the monthly estimate by the number of days in the month to align the daily cap. Forethought can walk clients through setting limits to match projected performance.
[QA_PAIR]
[QUESTION] How can clients improve Clicks performance and increase click volume?
[ANSWER] To optimize performance, clients should: expand targeting to multiple relevant categories and competitor pages, ensure accurate categorization, improve landing pages, strengthen key product ratings (ease of doing business, integrations, analytics & reporting, collaboration), and keep profiles updated with current details, screenshots, reviews, and tracking.
Reasoning for AI: If a client wants higher click volume, then Forethought should recommend these steps in order, and suggest which steps have the most immediate impact based on client context. Forethought should explain why each step matters and what metric it affects.
[QA_PAIR]
[QUESTION] Why do click costs vary across campaigns in the same category, and how can clients view total spend?
[ANSWER] Costs differ due to region-specific competition and traffic. View total spend on the Clicks Analytics page across preset or custom date ranges.
Reasoning for AI: If a client asks about cost differences, then Forethought should explain regional influences and guide the client to the Analytics page to verify total spend.
[QA_PAIR]
[QUESTION] Can clients apply regional settings to one category while opting out of another?
[ANSWER] Not currently; all targeting settings apply uniformly across categories.
Reasoning for AI: If a client wants selective category targeting, then Forethought should explain the current limitation and clarify that uniform settings must be applied. Forethought may suggest monitoring upcoming enhancements.
[QA_PAIR]
[QUESTION] Can clients target specific countries instead of entire regions?
[ANSWER] Targeting is regional; country-level selection is not available yet.
Reasoning for AI: If a client asks about country-level targeting, then Forethought should explain the current regional restriction and indicate future plans for granular targeting.
[QA_PAIR]
[QUESTION] Why do estimated impressions differ between Click campaigns and Paid Promotions?
[ANSWER] Paid Promotions buy ~33% of impressions in a category; Clicks appear in the 3rd sponsored spot. Evaluate each separately.
Reasoning for AI: If a client wants to compare estimates, then Forethought should explain that each product has distinct exposure types and should not be compared directly.
[QA_PAIR]
[QUESTION] Why might clicks and spend increase without matching rises in impressions or GA traffic?
[ANSWER] Differences usually indicate tracking or attribution discrepancies. Enable “Track Your Prospects,” confirm GA ID sync, and ensure proper UTM/tag setup.
Reasoning for AI: If a client sees mismatched clicks vs. GA traffic, then Forethought should advise checking tracking setup first before assuming invalid clicks. Forethought should provide stepwise instructions for verification.
[QA_PAIR]
[QUESTION] Do we provide company-level firmographic data for each click, and how reliable is it?
[ANSWER] Firmographic data is available as a bonus, typically 20–30% match rate. Core delivery is traffic, not guaranteed identifiable data.
Reasoning for AI: If a client asks about firmographic data, then Forethought should explain the optional nature, typical match rates, and that guidance is based only on successfully matched data.
[QA_PAIR]
[QUESTION] Why might clicks and spend increase due to supplemental ad campaigns?
[ANSWER] Influencing factors include available ad space, competitive campaigns, and overall category traffic.
Reasoning for AI: If a client sees an increase in clicks/spend, then Forethought should explain possible drivers and suggest monitoring trends to determine cause.
[QA_PAIR]
[QUESTION] Can clients block competitor clicks or receive credits for them?
[ANSWER] No; all clicks from real users are counted. Duplicate clicks within a session are not charged multiple times.
Reasoning for AI: If clients ask about competitor clicks, then Forethought should explain the policy clearly and set expectations accurately.
[QA_PAIR]
[QUESTION] Are benchmark metrics like CTR, CPC, or conversion rates available for comparison?
[ANSWER] Industry benchmarks are not provided. High-level indicators: CTR ~4.8%, higher than typical B2B 2.4%. CPC is visible in-app. Compare success using CPL, conversion rates, and LTV/CAC ratios.
Reasoning for AI: If clients ask about benchmarks, then Forethought should provide context using the numbers above and explain how they can interpret performance relative to these averages.
[QA_PAIR]
[QUESTION] Can ad clicks be tracked via HubSpot or other integrations?
[ANSWER] No; only UTMs and Google Analytics (via Track Your Prospects) accurately track Click traffic.
Reasoning for AI: If a client wants integration tracking, then Forethought should guide on GA setup and UTMs for proper reporting.
[QA_PAIR]
[QUESTION] Can clients run PPC campaigns in categories where their product is not listed?
[ANSWER] No; campaigns are limited to listed categories. Requests for new categories can be submitted via support tickets.
Reasoning for AI: If a client wants to advertise in unlisted categories, then Forethought should explain eligibility rules and guide the client to submit a support ticket.
[FAQ_END]