---
title: "Dreamdata"
slug: "dreamdata"
updated: 2025-06-04T22:59:54Z
published: 2025-06-04T22:59:54Z
canonical: "documentation.g2.com/dreamdata"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dreamdata

The G2 + Dreamdata integration enables you to measure the influence of G2 Buyer Intent signals on ROI and understand how G2 Intent signals contribute to pipeline generation and revenue.

![Image showing G2 buyer intent signals in Dreamdata](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-hero-image.gif)

## Basics of G2 + Dreamdata integration

### About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

          
          

G2 sends all Buyer Intent signals, except for licensed content, pricing, and reference page signals, to your Dreamdata workspace. Refer to the Buyer Intent(https://documentation.g2.com/docs/buyer-intent) documentation for more information on signal types, checking the signals included in your subscription, and more.

### How G2 Buyer Intent data auto-maps to Dreamdata

Buyer Intent signals are automatically mapped (auto-mapped) to companies in Dreamdata by matching the website domain on the Buyer Intent signal to a company with the same domain in Dreamdata. Multiple Buyer Intent signals can be mapped to a single Dreamdata company, but a single signal cannot be mapped to multiple Dreamdata companies.

### Where G2 data appears in Dreamdata

#### Customer journeys

G2 Buyer Intent data appears in the touchpoint timelines for **Companies** in Dreamdata. You can hover over a touchpoint to reveal more details about the event including the *Channel*, *Source*, and *Campaign*.

          
          

The *Campaign* indicates the G2 Buyer Intent Signal type. Signal types include: *Profile*, *Alternatives*, *Category*, *Sponsored Content Views*, and *Reviewers*.

![image showing hover action in Dreamdata, revealing details about G2 events](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-company-journey-hover.gif)

You can filter all companies showing high-intent activity on G2 to uncover hidden demand in the **Reveal** tab.

![image showing reveal report in Dreamdata filtered by G2 sources](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-reveal-report.png)

#### Engagement

In the **Engagement** tab, you can track the impact of G2 website traffic on each funnel stage using the **Events** report and segment G2 intent data by firmographics with the **Segmentation** report.

![image showing the events report using G2 data in Dreamdata](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-engagement.png)

#### Performance

In the **Performance** tab, you can assess the ROI of your G2 investment, compare G2 performance with other marketing activities, and analyze which G2 intent signals most impact your pipeline.

![image showing the ROI report in Dreamdata using G2 buyer intent data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-performance.png)

#### Revenue analytics

You can track how G2 signals influence prospects and gain insights into G2's impact on revenue in the **Revenue Attribution** tab.

![image showing G2's impact on revenue in Dreamdata's Revenue Attribution report](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-revenue-attribution.png)

#### B2B benchmarks

You can evaluate your G2 budget spend and performance against industry standards in the **B2B Benchmarks** tab.

![image showing the Ad Performance report using G2 budget data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-b2b-benchmarks.png)

## Implementation

![demo showing where you enter G2 API token in Dreamdata](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-implementation.gif)

To set up the G2 + Dreamdata integration:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select the **Dreamdata** tile, then select **Authenticate Now**.
3. Navigate to **Integrations** > **API Tokens & Apps**.
4. Create a new API token by entering a *Label*, selecting **Dreamdata** from the *Integration Partner* dropdown, then selecting **Create New Token**.

![demo showing how to create an API token in my.g2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/dreamdata-create-token.gif)

1. Log in to [Dreamdata](https://authenticate.dreamdata.io/login), then navigate to **Data Platform** > **Sources** and select **G2**.
2. When prompted, enter your API token into the *API Key* field, then select **Enable**.
3. [Optional] In the *Annual Cost* panel, enter the cost for your G2 subscription in the *Cost* field and select **Save**.

Buyer Intent data is delivered to Dreamdata every 24 hours.