---
title: "HubSpot: List companies making direct product comparisons recently"
slug: "example-list-4-companies-making-direct-product-comparisons-recently"
updated: 2025-06-04T23:01:41Z
published: 2025-06-04T23:01:41Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot: List companies making direct product comparisons recently

This example list includes companies that viewed a G2 comparison page for your product in the past 30 days.

For sales and marketing teams, this Buyer Intent signal helps you target buyers with a campaign highlighting your product’s strengths relative to a specific competitor. For customer success teams, this signal can identify current customers that are considering switching to a competitor’s product.

              
              

Refer to the [HubSpot emails with G2 marketing content](/g2/docs/hubspot-emails-with-g2-marketing-content) documentation to target this list with an email featuring G2 marketing content.

To build this list:

1. In HubSpot, navigate to **Contacts** > **Lists**.
2. Select **Create list** to enter the *Create a list* editor.
3. Select **Company-based**, enter a **List name**, then select **Active list** or **Static list**.

              
              

For more information on the differences between active and static lists, refer to HubSpot’s [Differences between saved views, active lists, and static lists](https://knowledge.hubspot.com/lists/what-is-the-difference-between-saved-filters-smart-lists-and-static-lists) documentation.

1. Select **Next** to begin adding filters to your new list.
2. Select **Add filter**, then select **Company properties**.
3. Search for and select **G2 Buyer Intent Details**.
4. Change **is equal to any of** to **contains any of**, then enter **compare** into the text field.

![HubSpot companies with product comparisons filter 1](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-companies-with-compare-filter-1.gif)

1. Select **Add filter**, then select **Company properties**.
2. Search for and select **G2 Buyer Intent Details**.
3. Change **is equal to any of** to **updated in last**, then enter **30** into the *days* field.

![HubSpot companies with product comparisons filter 2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-companies-with-compare-filter-2.gif)

(Optional) You can further refine your list to only include G2 comparison pages involving a specific competitor's product.

To filter for the name of a specific competitor:

1. Select **Add filter**, then select **Company properties**.
2. Search for and select **G2 Buyer Intent Details**.
3. Change **is equal to any of** to **contains any of**, then enter the name of your competitor's product in the text field. Your entry must exactly match the product name in the Buyer Intent signal.

![HubSpot companies with product comparisons filter 3](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-companies-with-compare-filter-3.gif)

1. Select **Save list**.

              
              

Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.