---
title: "HubSpot: List companies assessing product alternatives recently"
slug: "example-list-5-companies-assessing-product-alternatives-recently"
updated: 2025-06-04T23:01:57Z
published: 2025-06-04T23:01:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot: List companies assessing product alternatives recently

This example list includes companies that viewed a G2 alternatives page for a product in your category in the past 30 days.

This type of Buyer Intent signal indicates that a buyer is seeking alternatives for a product in your category, but your product is not necessarily being compared directly. For sales and marketing teams, alternative signals suggest that you should provide general knowledge about your product and how it compares to the product featured in the alternatives page.

              
              

Refer to the [HubSpot emails with G2 marketing content](/g2/docs/hubspot-emails-with-g2-marketing-content) documentation to target this list with an email featuring G2 marketing content.

To build this list:

1. In HubSpot, navigate to **Contacts** > **Lists**.
2. Select **Create list** to enter the *Create a list* editor.
3. Select **Company-based**, enter a **List name**, then select **Active list** or **Static list**.

              
              

For more information on the differences between active and static lists, refer to HubSpot’s [Differences between saved views, active lists, and static lists](https://knowledge.hubspot.com/lists/what-is-the-difference-between-saved-filters-smart-lists-and-static-lists) documentation.

1. Select **Next** to begin adding filters to your new list.
2. Select **Add filter**, then search for and select **Company properties**.
3. Search for and select **G2 Buyer Intent Details**.
4. Change **is equal to any of** to **contains any of**, then enter **alternative** in the text field.

![HubSpot companies with alternative signal filter 1](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-companies-with-alternative-filter-1.gif)

1. Select **Add filter**, then select **Company properties**.
2. Search for and select **G2 Buyer Intent Details**.
3. Change **is equal to any of** to **updated in last**, then enter **30** in the *days* field.

![HubSpot companies with alternative signal filter 2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-companies-with-alternative-filter-2.gif)

1. Select **Save list**.

              
              

Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.