---
title: "HubSpot: List contacts for associated companies making direct product comparisons recently"
slug: "example-list-9-associated-companies-making-direct-product-comparisons-recently"
updated: 2025-06-04T23:02:20Z
published: 2025-06-04T23:02:20Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot: List contacts for associated companies making direct product comparisons recently

Because G2 Buyer Intent signals are captured at the company level, all contacts associated with the company in the signal are included in this list. Inclusion in this list does not mean a specific contact generated the corresponding Buyer Intent signal.

This example list includes all contacts for companies that viewed a G2 product comparison page for your product in the past 30 days.

For sales and marketing teams, this Buyer Intent signal helps you target buyers with a campaign highlighting your product’s strengths relative to a specific competitor. For customer success teams, this signal can identify current customers that are considering switching to a competitor’s product.

              
              

Refer to the [HubSpot emails with G2 marketing content](/g2/docs/hubspot-emails-with-g2-marketing-content) documentation to target this list with an email featuring G2 marketing content.

To build this list:

1. In HubSpot, navigate to **Contacts** > **Lists**.
2. Select **Create list** to enter the *Create a list* editor.
3. Select **Contact-based**, enter a **List name**, then select **Active list** or **Static list**.

              
              

For more information on the differences between active and static lists, refer to HubSpot’s [Differences between saved views, active lists, and static lists](https://knowledge.hubspot.com/lists/what-is-the-difference-between-saved-filters-smart-lists-and-static-lists) documentation.

1. Select **Next** to begin adding filters to your new list.
2. Select **Add filter**.
3. Search for and select **G2**, then select **G2: Buyer Intent Details Contact properties**.
4. Select **Page Description**.
5. Change **is equal to any of** to **contains any of**, then enter **compare** in the text field.

![HubSpot contacts with compare signal filter 1](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-contacts-compare-signal-filter-1.gif)

1. Select **Add filter**.
2. Search for and select **G2**, then select **G2: Buyer Intent Details Contact properties**.
3. Select **Occurred**.
4. Change **is equal to** to **is less than**, then enter **30** in the *days ago* field.

![HubSpot contacts with compare signal filter 2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-contacts-compare-signal-filter-2.gif)

(Optional) You can further refine your list to only include G2 comparison pages involving a specific competitor's product.

To filter for the name of a specific competitor:

1. Select **Add filter**.
2. Search for and select **G2**, then select **G2: Buyer Intent Details Contact properties**. Select **Page Description**.
3. Change **is equal to any of** to **contains any of**, then enter the name of your competitor's product in the text field. Your entry must exactly match the name in the Buyer Intent signal.

![HubSpot contacts with compare signal filter 3](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-contacts-compare-signal-filter-3.gif)

1. Select **Save list**.

              
              

Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.