---
title: "Example workflow #5: Perform sales qualification based on G2 Buyer Intent activity"
slug: "example-workflow-5-perform-sales-qualification-based-on-g2-buyer-intent-activity"
updated: 2025-06-04T23:04:35Z
published: 2025-06-04T23:04:35Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Example workflow #5: Perform sales qualification based on G2 Buyer Intent activity

This example workflow marks a company as a sales qualified lead (SQL) when they have viewed your G2 product profile page or a comparison page. This G2 Buyer Intent activity can enable your organization’s sales team to know when a company is further along in the buyer journey and ready to consider purchasing your product.

              
              

Build a workflow using different G2 Buyer Intent signals like category or alternatives pageviews to mark a company as a marketing qualified lead (MQL).

To build this workflow:

1. Go to your HubSpot environment, then select **Workflows**.
2. Select **Create workflow**.
3. Select **Start from scratch** > **Contact-based**, and then **Next**.
4. Select **Set enrollment triggers**.
5. In the right-side Filters menu, search for and select **G2: Buyer Intent Details Contact**. This filter can be found in the general list of filters, not the Contact properties option.
6. Select **Page Description**.
7. Select **contains any of**. Then, enter **profile** in the Add options field and select **Create option “profile”**.
8. Select **Apply filter**.
9. Select **OR** and then **G2: Buyer Intent Details Contact** again.
10. Select **Page Description**.
11. Select **contains any of**. Then, enter **compare** in the Add options field and select **Create option "compare"**.
12. Select **Apply filter**.

![hubspot-workflow-profilecomparesql](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-workflow-profilecomparesql.png)

1. Select the **Re-enrollment** tab, and then choose whether contacts can enter this workflow again if they meet the workflow criteria.
2. Select **Save**.
3. In the workflow builder, select **+** to reveal the *Choose an action* menu.
4. In the *Available actions* tab, find the *Property management* section and select **Set property value**.
5. In the *Set property value* tab, choose **Company** in the first dropdown, and then search for and select **Lifecycle stage** in the Property to set dropdown.
6. In the Lifecycle stage dropdown, select **Sales Qualified Lead**.

![HubSpotWorkflows_SalesQualifiedLead](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-workflows-salesqualifiedlead.png)

1. Select **Save**.
2. Select **Review**, and then decide whether companies that currently meet the criteria should be enrolled in the workflow. G2 suggests selecting **Yes, enroll existing companies which meet the trigger criteria as of now**.
3. Review all details to ensure the appropriate selections have been made, and then select **Turn on** to activate the workflow.

The workflow should now be activated. As contacts trigger the workflow criteria, the lifecycle stage property should update to reflect that the associated companies are now considered to be SQLs.

## Related

- [Create HubSpot workflows with G2 data](/create-hubspot-workflows-with-g2-data.md)