---
title: "Example workflow #6: Assign a customer profile tier based on G2 Buyer Intent activity"
slug: "example-workflow-6-assign-a-customer-profile-tier-based-on-g2-buyer-intent-activity"
updated: 2025-06-04T23:04:43Z
published: 2025-06-04T23:04:43Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Example workflow #6: Assign a customer profile tier based on G2 Buyer Intent activity

This workflow automatically assigns an ideal customer profile tier to companies when they generate G2 Buyer Intent comparison or alternatives signals. Hubspot’s ideal customer profile tiers help prioritize buyers based the likeliness to convert to customers.

              
              

This workflow assumes that your organization has turned on HubSpot’s account-based marketing tools. Refer to HubSpot’s [Set up account-based marketing in HubSpot](https://knowledge.hubspot.com/account/get-started-with-account-based-marketing-in-hubspot) documentation for more details.

To build this workflow:

1. In HubSpot, go to **Automation** > **Workflows**.
2. Select **Create workflow**.
3. Select **Start from scratch** > **Company-based**, and then **Next**.
4. Select **Set up triggers**.
5. In the right-side *Enrollment triggers* menu, select **Company**.
6. Search for and select **G2 Buyer Intent Details**.
7. Select **contains any of**. Enter **compare** and **alternative** separately in the text field.
8. Select **Apply filter**.

![hubspot-workflows-alternativecompare](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-workflows-alternativecompare.gif)

1. Select the **Re-enrollment** tab, and then choose whether companies can enter this workflow again if they meet the workflow criteria.
2. Select **Save**.
3. In the workflow builder, select **+** to reveal the Choose an action menu.
4. Find the *Property management* section and select **Set property value**.
5. Choose **Company** in the *Target object* dropdown. Search for and select **Ideal Customer Profile Tier** in the *Property to set* dropdown.
6. Choose a tier in the *Ideal Customer Profile Tier* dropdown. For the Buyer Intent signals included in this example workflow, G2 suggests using the **Tier 1** option.   
  
 Tier 1 companies are considered the best matches for your product, while Tier 3 companies would be considered a non-ideal match.

![hubspot-workflows-idealcustomerprofiletier](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-workflows-idealcustomerprofiletier.gif)

1. Select **Review and publish**. Decide whether companies that currently meet the criteria should be enrolled in the workflow. Selecting **Yes, enroll existing companies which meet the trigger criteria as of now** to proceed.
2. Review all workflow details, and then select **Turn on** to activate the workflow.

The workflow should now be activated. As companies trigger the workflow criteria, the ideal customer profile tier should be updated with your chosen tier.

## Related

- [Create HubSpot workflows with G2 data](/create-hubspot-workflows-with-g2-data.md)