---
title: "Factors.ai"
slug: "factorsai"
updated: 2025-06-04T23:00:00Z
published: 2025-06-04T23:00:00Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Factors.ai

The G2 + Factors.ai integration enables you to measure the influence of G2 Buyer Intent signals on ROI and understand how G2 Intent signals contribute to closed deals and revenue.

![Image showing G2 Buyer Intent signals in Factors.ai](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-hero-image.gif)

## Basics of G2 + Factors.ai integration

### About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

              
              

Refer to the Buyer Intent(https://documentation.g2.com/docs/buyer-intent) documentation for more information on signal types, checking the signals included in your subscription, and more.

### Where G2 data appears in Factors.ai

Within Factors.ai, G2 Buyer Intent signals are reported as events in the account activity timeline.

![demo showing G2 Buyer Intent signals in Factors.ai activity timeline.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-intent-events.gif)

You can use filters to create account segments with high-intent activity on G2.

![demo showing how to create segments using G2 data in Factors.ai](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-create-segments.gif)

Once you have defined your criteria and created your segment, you can view **Insights** for saved segments. Segment insights enable you to measure engagement, pipeline growth, and the revenue generated by the segment.

![image showing G2 segment insights within Factors.ai](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-insights.png)

## Implementation

![demo showing where to enter G2 API key within Factors.ai](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-enter-g2-api-key.gif)

To set up the G2 + Factors.ai integration:

1. Go to  [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select **Authenticate Now**.
3. Navigate to **Integrations** > **API Tokens & Apps**.
4. Create a new API token by entering a Label, selecting **Factors.ai** from the *Integration Partner* dropdown, then selecting **Create New Token**.

![Demo showing how to generate an API key in my.G2.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/factors-create-new-api-token.gif)

1. Log in to [Factors.ai](https://app.factors.ai/login), then navigate to **Settings** > **Integrations**.
2. Find G2, then select **Connect Now**.
3. When prompted, enter your API token into the *G2 API Key* field, then select **Connect Now**.

Buyer Intent data is delivered to Factors.ai every 24 hours.