6sense

The G2 + 6sense integration enables you to refine segmentation, prioritize outreach, and gain insights from predictive models that incorporate G2 Buyer Intent data.

Basics of the G2 + 6sense integration

How G2 Buyer Intent data auto-maps to 6sense

Buyer Intent signals are automatically mapped (auto-mapped) to accounts in 6sense by matching the website domain on the Buyer Intent signal to an account with the same domain in 6sense. Multiple Buyer Intent signals can be mapped to a single 6sense account, but a single signal cannot be mapped to multiple 6sense accounts.

About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

Where G2 Buyer Intent data appears in 6sense

Within 6sense, G2 Buyer Intent signals are reported as recent activity events and are incorporated into 6sense’s predictive models.

You can access Buyer Intent signal details in 6sense’s Revenue AI for Marketing and Revenue AI for Sales platforms.

Revenue AI for Marketing

In Revenue AI for Marketing, you can access G2 Buyer Intent in 6sense’s ABM Platform. G2 Signal details are located in Segments, and the Timeline and Scoring Trends tabs within Account Details.

You can use G2 intent filters to build segments of accounts in 6sense based on their activity in G2.

Revenue AI for Sales

In Revenue AI for Sales, you can access G2 intent data in Sales Intelligence, inside the Activities Graph, and in the Recent Activities dashboard.

You can use G2 Intent filters to identify which pages accounts are viewing on G2.

Implementation

This section details every step you need to take to implement the G2 + 6sense integration.

Before getting started

This integration is available to any customer that receives both G2 Buyer Intent and 6sense data.

To activate this integration, you must be a my.G2 admin user with marketing permissions. 6sense only receives G2 Buyer Intent data for the products you can access in my.G2. For this reason, you must verify that the my.G2 account you use to activate this integration can access all of your organization’s G2-listed products.

To verify the products you can access:

1. Go to my.G2, then select the product dropdown.

2. Confirm that your user account can access the necessary G2-listed products.

1. Activate the integration

To activate the integration:

1. Go to my.G2, then Integrations > Integration Hub.
2. Select the 6sense tile.
3. Set the Turn on integration slider to Active.

2. Enable G2 Buyer Intent data for 6sense

To enable the flow of G2 Buyer Intent data to 6sense:

1. Log in to 6sense, then select the Settings icon to access your account settings.
2. In the DATA SETTINGS section, select G2.

3. Select Sign in to G2.com and enter your login credentials.
4. Review the access permissions provided to 6sense for this integration and select Allow Access.

Within 72 hours of implementing the G2 + 6sense integration, G2 Buyer Intent data from the last 60 days will be delivered to your 6sense environment. G2 delivers new Buyer Intent data to 6sense weekly.

Build 6sense segments using G2 data

6sense segments enable you to create account lists that match your ideal customer profile. The G2 + 6sense integration enables you to refine segments using G2 Buyer Intent filters.

To build a segment using G2 filters:

1. Log in to 6sense, then select Segments > Create a Segment > Account Lists.
2. Choose Select Filters.
3. Select Add Filter, then go to the Intent filters and select one or more G2 filters.

4. Select Save as Segment.

To view accounts associated with your new segment, select Show Accounts.

Filter types

The following table details the G2 Buyer Intent filters you can use to build 6sense segments.