---
title: "Bombora"
slug: "g2-bombora-integration"
updated: 2025-06-04T22:58:40Z
published: 2025-06-04T22:58:40Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bombora

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals are triggered by a variety of actions, including interacting with your product profile page, comparing your product to a competitor, or viewing alternatives to a product in a shared G2 product category. This data enables your sales, marketing, and customer success teams to identify where an organization is on their buyer journey.

By enabling the G2 + Bombora integration, you can receive information for up to 25 Bombora Buyer Intent topics directly in my.G2.

## Implementation

This section details every step you need to take to implement the G2 + Bombora integration.

### Before getting started

You must repeat the implementation steps for each of your G2-listed products. If your my.G2 user account cannot access all of your organization’s products that receive Buyer Intent, please use a different account, or ask a user in your organization with access to the missing product to invite you.

To verify the products you can access:

1. Go to [my.G2](https://my.g2.com/~/dashboard/home).
2. Open the product dropdown at the top of the page to reveal your my.G2 product access.

![access products](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/BI-myG2-check-products.gif)

1. Confirm that your user account can access the necessary G2-listed products. To access products that are not listed in the dropdown, please ask a user in your organization with access to the missing product to invite you, or contact your G2 representative.  

:::

### 1. Enable the integration

To enable this integration:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select the **Bombora Company Surge** tile.
3. Set the *Integration Status* slider to **Active**.

![G2 Bombora integration is active](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/bombora-implementation-statisactive.png)

### 2. Choose Bombora topics

G2 recommends downloading Bombora's full list of topics before proceeding with implementation. To access the full Bombora topic list, go to Bombora's [website](https://bombora.com/), then **Resources** > **Full Topic List**, or download the full list of topics directly using [this link](https://sentry.bombora.com/v2/surge/downloadtopics?type=b2b). Review the topic descriptions to better understand which topics are right for your organization.

              
              

For this integration, you must select a minimum of 10 topics and a maximum of 25 topics. To get data for additional Bombora topics, please contact your Bombora representative.

To add Bombora topics to G2 Buyer Intent:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select the **Bombora Company Surge** tile.
3. Scroll to the *Configure Topics* section.
4. Add topics from the *Suggested topics* column by double-selecting an individual topic, or add all topics by selecting **Add all suggested topics**.

              
              

G2 recommends choosing Bombora topics based on your product’s G2 Buyer Intent categories.

1. Search for more Bombora topics to add. When you find a topic that you want to include, select it from the search suggestions to move it to the **Selected topics** area.

![Add Bombora topics](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/bombora-addtopics.gif)

              
              

Select the trash can for a topic to remove it from your list.

1. Add Bombora topics until you have reached a minimum of 10.
2. Select **Save**.

With your Bombora topics selected and the integration active, Bombora data immediately populates within my.G2.

![bombora-implementation-configuretopics](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/bombora-implementation-configuretopics.png)

## Where Bombora data appears in my.G2

To find Bombora topics, go to [my.G2](https://my.g2.com/~/buyer_intent), then **Buyer Activity** > **Buyer Intent** > **Your Signals**. The *Bombora Intent Topics* column displays the number of Bombora topics that each company has triggered.

              
              

To export your Buyer Intent data, select **Download CSV**. The *Bombora Intent Topics* column is included in your spreadsheet.

![The Bombora column shows Bombora's Buyer Intent](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/bombora-topicscolumn.jpg)

If a company has an entry in the Bombora Intent Topics column, select **See details** to view more specific information about the Bombora topics the company has triggered.

The **Bombora Intent Topic Count** section shows the exact Bombora topics that the company has viewed and the corresponding Bombora Company Surge score. The Company Surge score indicates how seriously the company is researching a Bombora topic. The higher the Company Surge score, the more interested the company.

![Refer to the Bombora topic count and Company Surge score](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/bombora-buyerintenttopiccount.png)