- 03 Nov 2021
- 1 Minute to read
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G2 Buyer Intent data and 6sense
- Updated on 03 Nov 2021
- 1 Minute to read
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DarkLight
Buyer Intent data tells you when companies have visited certain pages on G2.com. Buyer Intent signals can stem from several actions that buyers on G2.com commit, including visiting your product profile page, comparing a product to a competitor in the same product category, and viewing alternatives to a product.
This data enables sales, marketing, customer success, and other professionals to identify where a potential buyer or current customer is on their buyer journey.
If you have not already enabled the G2 6sense integration, review the Implementation section before attempting to build account lists using G2 Buyer Intent.