--- title: "G2 Clicks" slug: "g2-clicks" updated: 2026-05-15T19:32:38Z published: 2026-05-15T19:32:38Z --- > ## Documentation Index > Fetch the complete documentation index at: https://documentation.g2.com/llms.txt > Use this file to discover all available pages before exploring further. # G2 Clicks G2 Clicks is a subscription-free, pay-per-click (PPC) offering that enables you to capture buyer interest across G2 via referral links and sponsored listings. ![G2 Clicks demo](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-hero-image.png) To access G2 Clicks, go to [my.G2](https://my.g2.com/~/clicks), then select **G2 Advertising** > **Manage**. G2 does not support “pay for placement” — activating G2 Clicks has no impact on your product’s organic ranking on category pages or inclusion in G2 Market Reports. ## Basics of G2 Clicks ### Organic clicks G2 Clicks adds referral links to your G2 profile and other eligible pages across G2 based on [your selected configuration](/docs/g2-clicks#implementation). If your product is on an annual G2 Core subscription, you receive all organic clicks at no additional cost. You can still use G2 Clicks to run sponsored ads across G2. For more information, refer to the [Sponsored clicks](/docs/g2-clicks#sponsored-clicks) section. #### Product profile G2 Clicks can generate traffic from your product profile as part of your overall campaign distribution. Depending on your plan and configuration, this section of your product profile may display a lead capture experience or a call-to-action (CTA) that directs buyers to your selected destination URL. Clicks from your product profile are included in your analytics and appear as a distinct click source. #### Category page G2 adds a configurable CTA to your category page listing. ![CTA is in the bottom right corner of the product listing on the category page](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-ad-example.png) ### Sponsored clicks G2 Clicks enables you to opt in to sponsored placements based on the topics you select. Topics are a targeting mechanism that determines where your ads appear across G2 based on user intent. Rather than mapping to specific pages, Topics group related buyer intent. Ads can appear across many different areas of G2 where that intent is present, including—but not limited to—category, alternative, and discussion pages. ![A detailed product listing with review data is shown on the category page between the second and third organic listings](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-example-ad.png) During [implementation](/docs/g2-clicks#implementation), you can select the topics you want to target for your ads. If your product is on an annual subscription, you can purchase [G2 Paid Promotions](https://documentation.g2.com/docs/paid-promotions), which provides a guaranteed buyout of a portion of the traffic to select pages. G2 Clicks sponsored listings are shown to the remaining available traffic if there is unpurchased Paid Promotions inventory. ### Pricing G2 uses multiple factors to estimate the maximum cost per click (CPC) for your selected topics, including PPC data from [SEMRush](https://www.semrush.com/), competitiveness, seasonality, and available inventory. To access cost per click details, go to **G2 Advertising** > **Manage**. #### Regional Prices and Filters G2 charges different PPC prices per global region. You can access the full list of regional prices and configure geographic regions to match your ICP from the *Audience & Targeting* panel. Regional filters apply to all organic and sponsored clicks. ![View prices and choose regions to match ideal customer profile](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-regions.gif) ### Billing G2 Clicks is billed monthly and your credit card will be charged automatically on the 2nd of the following month. To access your invoices, go to [my.G2](https://my.g2.com/~/payments/invoices), then **Payments** > **Invoices**. ![G2 lists each invoice and basic invoice details. To view an invoice, select View](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/g2-clicks-invoices.png) G2 accepts the following credit card payment processors: Visa, Mastercard, American Express, Discover, JCB, Diners, UnionPay Payments are processed by a third party. To ensure PCI DSS compliance, G2 has completed a PCI Self-Assessment Questionnaire (SAQ), which can be provided upon request. ## Implementation ![Preview of the Manage Plan page for G2 Clicks and configuration](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-implementation.png) To set up G2 Clicks: 1. Go to [my.G2](https://my.g2.com/~/external_clickthroughs/plans), then navigate to **G2 Advertising** > **Manage**. 2. Select **Create Campaign**. 3. Use the *Audience & Targeting* panel to configure sponsored ads. ![Use the Audience & Targeting panel to configure sponsored ads.](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-audience-targeting-panel.png) Use the *Topics* table to select the topics you want to target. After selecting topics, you can prioritize specific competitors to increase visibility within those topics. If you select only competitor topics, your ads will appear wherever those topics are relevant across G2. 1. In the *Budget* panel, enter a daily or monthly budget. Higher budgets increase estimated clicks and impressions, up to a limit. Optionally, set a monthly spend notification or turn on the **Unlimited budget** toggle. 2. (Optional) From the *CTA Settings* panel, choose the URL for your CTAs. By default, buyers are redirected to the company website listed on your G2 profile. You can also set UTM parameters for your destination URL to track clicks in your analytics platform. 1. In the *Payment* panel, accept the terms and add a credit card for automatic monthly billing. 2. Select **Activate** from the right sidebar. ![Use the right sidebar to review your spend, then select Activate to proceed](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-activate.png) To track conversions from your campaigns, refer to the [Tracking conversions with G2 Clicks](/docs/g2-clicks#tracking-conversions-with-g2-clicks) section. ### Customizing destination URLs After activation, you can customize destination URLs for each selected topic and competitor. ![you can customize destination URLs for G2 clicks](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-destination-url%20(1).png) To customize a destination URL: 1. Go to [my.G2](https://my.g2.com/~/advertisements/manage), then select *G2 Advertising* > *Manage*. 2. In the G2 Clicks panel, scroll to the *CTA Settings* and select *Edit*. 3. Expand a Topic or Competitor. 4. Enter a destination URL, and then select *Save*. You can add UTM parameters directly to the URL for tracking. For subscription customers, you can configure organic listing destination URLs by navigating to **Product profile** > **Product Information** > *CTA settings*. ## Reporting ### Tracking conversions with G2 Clicks Use G2 Clicks conversion tracking to measure actions that occur after a user clicks your ad. The conversion tracking script enables you to attribute actions on your website, such as form submissions or sign-ups, to your G2 Clicks traffic. Install the script on the page or event that represents a completed conversion, such as a confirmation or thank-you page. This script is designed to fire only when a conversion occurs, rather than across your entire site. #### Option 1: Adding the tracking script directly to your website The simplest way to implement conversion tracking is by adding the script directly to your website. ![paste in source code](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/Conversion%20Tracking%20Script%20Implementation_JS%20(1).gif) To set up conversion tracking: 1. Go to **G2 Advertising** > **Analytics**. 2. Select **G2 Clicks**. 3. In the **Engagement** panel, select the gear icon, then select **Set Up Tracking Script**. 4. In the *Conversion Tracking Script Set Up* window, select **Add JavaScript Tag Directly**, then select **Next**. 5. Select **Copy Embed Code**. 6. Paste the script into the of your conversion page. 7. Select **Next**, then follow the on-screen instructions to complete setup. A conversion is recorded each time a user reaches the page where the script is installed. **Testing the script:** 1. Complete the conversion flow on your website. 2. Confirm that you land on the page where the script is installed. 3. Go to **G2 Advertising** > **Analytics**. 4. In the **Engagement** panel, select the gear icon, then select **Test Script**. 5. Follow the on-screen instructions to verify the conversion. #### Option 2: Adding the tracking script using Google Tag Manager If you use Google Tag Manager, you can deploy the conversion tracking script without modifying your website’s source code. ![Conversion Tracking Script Implementation_Google Tag Manager.gif](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/Conversion%20Tracking%20Script%20Implementation_Google%20Tag%20Manager.gif) To set up conversion tracking: 1. Go to **G2 Advertising** > **Analytics**. 2. Select **G2 Clicks**. 3. In the **Engagement** panel, select the gear icon, then select **Set Up Tracking Script**. 4. In the *Conversion Tracking Script Set Up* window, select **Google Tag Manager**, then select **Next**. 5. Select **Copy Embed Code**. 6. In Google Tag Manager, create a new tag using **Custom HTML**. 7. Paste the embed code into the tag. **Configuring the trigger:** 1. Define the conversion event. Use one of the following: | **Conversion type** | **When to use** | | --- | --- | | Confirmation or thank-you page | Use when the user is redirected to a new page after completing a conversion. | | Form submission | Use when the form submits without redirecting and shows a success message on the same page. | | Button click | Use only when a button directly triggers a conversion event without redirecting or submitting a form. | 1. Create a trigger that matches the conversion event. 2. Publish your container. The script runs only when the trigger conditions are met. **Testing the script:** 1. Trigger the conversion event on your website. 2. Confirm that the tag fires in Google Tag Manager. 3. Go to **G2 Advertising** > **Analytics**. 4. In the Engagement panel, select the gear icon, then select **Test Script**. 5. Follow the on-screen instructions to verify the conversion. A conversion is recorded when the defined trigger fires and the script executes. ### View analytics To track the performance of [G2 Clicks](https://my.g2.com/~/clicks), go to my.G2, then **G2 Advertising** > **Analytics**. ![G2 Clicks demo](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-hero-image.png) The analytics tiles provide high-level information, including the number of clicks from the past 30 days, and your total spend for the current billing cycle. ![There are three Analytics tiles](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-viewing-analytics.png) The *Engagement*, *Spend*, and *Clicks By Source* charts show trends in clicks over time. ![There are three clicks analytics and history charts that show spend over time and clicks over time](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-charts.png) The *Recorded Clicks* table shows detailed information about each click, including the click source, and information about the buyer (including location, organization, and industry). ![Preview of the analytics table](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-recorded-clicks-table.png) If a user clicks links in different locations or clicks your links multiple times within a 12-hour interval, G2 records these as duplicate clicks and you will not be charged. Clicks from logged-in profile admins are recorded as test clicks and are not charged. ## Cancelling your subscription You may deactivate your G2 Clicks subscription at any time. To stop your campaign, go to **G2 Advertising** > **Manage**, then in the billing section select **Manage** > **Deactivate Clicks**. You can deactivate your campaign at any time. Pausing temporarily stops your campaign for a limited period (typically 30–60 days) and allows you to resume without reconfiguration. Deactivating fully stops your campaign and ends activity until you create or reactivate a campaign. After deactivation, your website links will immediately be removed from all G2 pages. Any preexisting unpaid clicks will be billed during the next invoice cycle.