--- title: "G2 Ads Clicks" slug: "g2-clicks" updated: 2026-11-09T03:33:05Z published: 2026-11-09T03:33:05Z canonical: "documentation.g2.com/g2-clicks" --- > ## Documentation Index > Fetch the complete documentation index at: https://documentation.g2.com/llms.txt > Use this file to discover all available pages before exploring further. # G2 Ads Clicks G2 Ads Clicks is a subscription-free, pay-per-click (PPC) offering that enables you to capture buyer interest across G2, Capterra, Software Advice, and GetApp via referral links and sponsored listings. ![G2 Ads Clicks demo](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image3.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) To access G2 Ads Clicks (Clicks), go to my.G2, then select **Advertising** > **Ads Campaigns**. G2 does not support “pay for placement.” Activating Clicks has no impact on your product’s organic ranking on category pages or inclusion in G2 Market Reports. ## Basics of G2 Ads Clicks New Clicks campaigns are placed across G2 marketplaces (G2, Capterra, Software Advice, and GetApp) automatically, with no option to opt out of individual marketplaces. If you have a campaign that predates this placement across all four marketplaces, you can opt in or out of the marketplaces your campaign isn't already part of: G2, or Capterra, Software Advice, and GetApp. ### Organic clicks Clicks can generate organic traffic from your product profile and your category page listing, based on [your selected configuration](/docs/g2-clicks#implementation). See [Product profile](/docs/g2-clicks#product-profile) and [Category page](/docs/g2-clicks#category-page) below. #### Product profile Clicks can generate traffic from your product profile as part of your overall campaign distribution. Depending on your plan and configuration, this section of your product profile may display a lead capture experience or a call-to-action (CTA) that directs buyers to your selected destination URL. Clicks from your product profile are included in your analytics and appear as a distinct click source. #### Category page G2 adds a configurable CTA to your category page listing. ![CTA is in the bottom right corner of the product listing on the category page](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-ad-example.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) ### Sponsored clicks Clicks enables you to opt in to sponsored placements based on the topics you select. These placements can appear across G2 marketplaces: G2, Capterra, Software Advice, and GetApp. Topics are a targeting mechanism that determines where your ads appear based on user intent, rather than mapping to specific pages. **On G2**, ads can appear across many different areas of the site where that intent is present, including, but not limited to, category, alternative, and discussion pages. ![A detailed product listing with review data is shown on the category page between the second and third organic listings](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-example-ad.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) **On Capterra, Software Advice, and GetApp**, sponsored ads appear at the top of category pages. Your position relative to other advertisers depends on your bid: a higher bid means a higher spot. During [implementation](/docs/g2-clicks#implementation), you can select the topics you want to target for your ads. If your product is on an annual subscription, you can purchase [G2 Paid Promotions](https://documentation.g2.com/docs/paid-promotions), which provides a guaranteed buyout of a portion of the traffic to select pages on G2. Paid Promotions is exclusive to G2 and doesn't apply on Capterra, Software Advice, or GetApp. Clicks sponsored listings are shown to the remaining available traffic if there is unpurchased Paid Promotions inventory. ### Pricing Cost per click details are shown as part of the campaign creation wizard when you [set up Clicks](/docs/g2-clicks#implementation). #### Country Prices and Filters G2 charges different PPC prices per country. You can view and adjust your bid by category and location, including country-level pricing differences, from the [Bidding Management](/docs/g2-clicks#bidding-management) tab. ### Billing Clicks is billed monthly and your payment method will be charged automatically on the 2nd of the following month. To access your invoices, go to my.G2, then select your avatar in the upper-right corner > **Payments & Billing History**. Clicks requires a minimum monthly budget of $500. ![G2 lists each invoice and basic invoice details. To view an invoice, select View](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/g2-clicks-invoices.png) G2 accepts the following credit card payment processors: Visa, Mastercard, American Express, Discover, JCB, Diners, UnionPay Payments are processed by a third party. To ensure PCI DSS compliance, G2 has completed a PCI Self-Assessment Questionnaire (SAQ), which can be provided upon request. ### Optimize your listing description After you set up your product listing, you can drive more conversions by optimizing your product description. For more information, refer to the [Product Information](https://documentation.g2.com/docs/product-information) documentation. ## Implementation ![Clicks implementation step 1](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image7.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) To set up Clicks: 1. Go to my.G2, then navigate to **Advertising** > **Ads Campaigns**. 2. Select **Create Campaign**. 3. On the **General** step, enter a **Campaign name** and select the **Products** you want to advertise. 4. On the **Targeting** step: - Under **Topics**, select the topics you want to target for each product. G2 pre-selects recommended topics, which you can adjust here or anytime in **Campaign Settings**. - (Optional) Under **Competitors**, select competitors to target. This doesn't affect placement. It only helps G2 generate better recommendations for your campaign. - Under **Countries**, select the countries to target. Your selection applies to all topics and competitors selected above. - Under **Campaign Reach**, **Expand to all G2 Properties** is selected and can't be turned off. Your campaign is placed across G2, Capterra, Software Advice, and GetApp automatically. (Optional) Turn on **Audience Expansion** to reach more buyers through related topics, competitors, and buyer activity. 5. On the **Budget** step, select one of the suggested monthly budget tiers, or enter a custom amount. Each tier shows estimated impressions, clicks, leads, and cost per lead based on your Targeting selections. Budget estimates are powered by G2's bidding engine, which optimizes your spend for performance and allocates bids throughout the month automatically. Estimated volumes may vary due to market dynamics. 6. On the **Landing Pages** step, add a default landing page URL for each product, and optionally customize destination URLs by topic. You can add language-specific landing pages later, once your campaign is active. For more information, refer to [Customizing destination URLs](/docs/g2-clicks#customizing-destination-urls). 7. On the **Billing** step, (optional) enter your billing information, then enter your credit card information and select **I Accept** to accept G2's Click-To-Buy Agreement. 8. Select **Activate Campaign**. To track conversions from your campaigns, refer to the [Tracking conversions with G2 Ads Clicks](/docs/g2-clicks#tracking-conversions-with-g2-ads-clicks) section. ### Customizing destination URLs After activation, you can customize the destination URL by product, topic, and language, or upload destination URLs in bulk. CTA text isn't configurable and always reads "Visit Website." To customize a destination URL: 1. Go to **Advertising** > **Ads Campaigns**. 2. Select the gear icon next to the campaign, then select **Campaign Settings**. 3. Select **Landing Pages**. 4. Add a **Default Landing Page** URL. You must add a default landing page before you can make category- or language-specific customizations. 5. Select a **Product**, **Topic**, and **Language**, then select **Custom Landing Page** and enter a URL. ![Landing Pages tab in Campaign Settings](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/customize-url.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) To customize destination URLs in bulk, select **Download Template** to get a CSV with the available fields, then select **Upload File** once you've filled it in. ![Bulk upload options for destination URLs, including Download Template and Upload File](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/bulk-link-upload.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) You can add UTM parameters directly to the URL for tracking. For subscription customers, you can configure organic listing destination URLs. Go to my.G2, then select **Listings** > **Manage Listings** > **G2** > **CTA Settings**. ## Reporting ### Tracking conversions with G2 Ads Clicks Use Clicks conversion tracking to measure actions that occur after a user clicks your ad, such as a form submission or sign-up. Conversion data appears in the Click Report Table once tracking is set up. ![Conversion Tracking page in my.G2 showing the three setup steps](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/conversion-tracking-hero-landing-page.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) Conversion tracking has three steps: 1. Install the Universal Script. The script identifies visitors who arrive from your campaigns so their on-site activity can be attributed to a conversion. Install it with [Google Tag Manager](/docs/g2-clicks#option-1-install-with-google-tag-manager) or [manually](/docs/g2-clicks#option-2-install-manually). 2. Set up conversion events. Conversion events define which actions count as a conversion. Set them up with the same option you used for the Universal Script: [Google Tag Manager](/docs/g2-clicks#option-1-install-with-google-tag-manager) or [manual](/docs/g2-clicks#option-2-install-manually). 3. [Verify your installation](/docs/g2-clicks#verify-your-installation). To set up conversion tracking, go to my.G2, then select **Advertising** > **Conversion Tracking**. If a developer will install the code for you, select **Share Instructions** at the top of the page to send them a temporary link. They can use the link to view the setup, copy the installation code, and verify tracking without signing in to my.G2. #### Option 1: Install with Google Tag Manager Use this option if you manage your site's tags in Google Tag Manager. You need edit access to your Google Tag Manager container. ![Choose where to add the tag, with Account, Container, and Workspace dropdowns](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/conversion-google-tag-manager-account-container-workspace.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) **Install the Universal Script** 1. Under **Choose Installation Method**, select **Google Tag Manager**. 2. Select **Sign in with Google** and connect your Google Tag Manager account. 3. Under **Choose where to add the tag**, select the **Account**, **Container**, and **Workspace** for the G2 tag, then select **Add the tag**. G2 installs the Universal Script for you. 4. In Google Tag Manager, publish your container so the change goes live. 5. Select **Continue to Track Conversions**. A **Script detected** label appears at the top of the page when G2 finds the script on your site. If you've already connected Google Tag Manager, the page shows **Reconnect Google Tag Manager** instead. Select **Sign in with Google** to manage the tag. If you'd rather add the tag yourself, copy the **Vendor ID** and **Vendor key** shown on the page and follow the Tag Manager guide. **Set up conversion events** The **Your Events** list shows each event's conversion value and whether G2 has detected it on your site (**Event Detected** or **Not detected**). ![Your Events list and event code on the Track conversions step](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/conversion-tracking-your-events.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) Create a separate tag in Google Tag Manager for each event you want to track. 1. Select an event from the **Your Events** list and note its event name. 2. Use the **Install with** menu to select **Google Tag Manager**. 3. In Google Tag Manager, open your container, then select **Tags** > **New**. 4. Select **Tag Configuration**, then select **Discover more tag types in the Community Template Gallery**. 5. Search for **G2 - Conversion** and select the template. 6. Enter the event name from G2. 7. Select **Triggering**, then choose when the tag fires: - **Thank you page:** Use a Page View trigger where Page Path contains your thank you page URL, and fire it on Window Loaded. - **Form that doesn't send people to a new page:** Use a Form Submission trigger or a custom event from your form provider. 8. Name the tag, then select **Save**. 9. Preview your container to confirm the tag fires, then publish it. 10. Repeat for each event, then select **Continue to Verify Installation**. #### Option 2: Install manually Use this option to add code directly to your website. ![Pasting the Universal Script into the head section of a sample HTML page, above the closing head tag](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/tracking-script-head.gif?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) **Install the Universal Script** 1. Under **Choose Installation Method**, select **Manual**. 2. Select the copy icon to copy the script. 3. Paste the script into the `<head>` section of every page you want to track. You only need to install it once. 4. Select **Continue to Track Conversions**. A **Script detected** label appears at the top of the page when G2 finds the script on your site. **Set up conversion events** The **Your Events** list shows each event's conversion value and whether G2 has detected it on your site (**Event Detected** or **Not detected**). 1. Select an event from the **Your Events** list. 2. Use the **Install with** menu to select **Manual code**. 3. Copy the code shown for the event. 4. Add the code to the page people see after they convert, such as a thank you page. If your form doesn't send people to a new page, run the code when the form is submitted. Place the code after the Universal Script. 5. Repeat for each event, then select **Continue to Verify Installation**. Conversion events depend on the Universal Script to send data, so the Universal Script must also be installed on any page where a conversion happens. #### Verify your installation Use **Live Test** to check that your Universal Script and conversion events are working on a specific page. 1. On the **Verify installation** step, select **Verify** under **Live Test**. 2. In the **Verify tracking on your page** window, enter the URL of the page you want to test, such as your thank you page. 3. Select **Run test**. The **Monitor Recent Events** table lists the most recent conversions G2 received from your site, with the page each conversion happened on, the event detected, and when it last occurred. If something isn't working, select **Installation Troubleshooting Guide** at the bottom of the page. ### View analytics The *Performance* page provides a high-level view of your campaign's status, spend, and click performance. ![Performance page for G2 Ads Clicks](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image4.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) To track the performance of a campaign, go to my.G2, then select **Advertising** > **Ads Performance**. Then select the campaign from the dropdown at the top of the page. #### Click Report Table The Click Report Table shows click performance by category. You can customize which columns appear, including **Avg. CPC**, **Avg. Position**, **Impressions**, **Clicks**, **CTR**, and **Click Share**. ![Click Report Table](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image6.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) Click data isn't final until your monthly invoice is issued. G2 conducts a final review of clicks at month-end, so your invoice may reflect fewer clicks than earlier reports showed. #### Trend Analysis The Trend Analysis tab shows your selected metrics over time, as a chart or a table. Filter by product, channel, location, category, and date range, and choose which metrics to plot, such as Conversion Rate % and Total Spend $. ![Trend analysis](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image1.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) Turn on **Industry avg.** to compare your trend against the category average. #### Bidding Management The Bidding Management tab lists your bid for each category and location you're targeting, along with estimated clicks, cost, leads, and cost per lead (CPL), plus your actual month-to-date cost, clicks, conversions, and CPL. ![Bidding management](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/image8.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) Select a bid to see a bid forecast, including a quality score and the minimum bid for that category and location. #### Click Share Click Share shows the percentage of available clicks your campaign won compared to other advertisers, as a measure of your competitive standing within your targeted topics. It appears as its own metric tile and as a column in the *Click Report Table* on the **Performance** page. If a user clicks links in different locations or clicks your links multiple times within a 12-hour interval, G2 records these as duplicate clicks and you will not be charged. Clicks from logged-in profile admins are recorded as test clicks and are not charged. ### Identify the companies behind your clicks G2 Ads Clicks Plus is an add-on for G2 Ads Clicks that identifies the companies behind clicks that don't convert. To learn how it works and what it requires, refer to [G2 Ads Clicks Plus](https://documentation.g2.com/docs/clicks-plus). Contact your account manager to see if your product qualifies. ## Pausing or cancelling your campaign ![pause campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/clicks-pause-campaign.png?sv=2026-02-06&spr=https&st=2026-11-09T16%3A22%3A52Z&se=2026-11-09T17%3A22%3A52Z&sr=c&sp=r&sig=2WisKtV57VBfjK3YfDx5umKzBciAdekKPWXjpXf0UN4%3D) You may pause your Clicks campaign at any time. To pause your campaign: 1. Go to **Advertising** > **Ads Campaigns**. 2. Select the gear icon next to the campaign, then select **Campaign Settings**. 3. Select **General** > **Pause Campaign**. Pausing temporarily stops your campaign and allows you to resume without reconfiguration. If your campaign stays paused for more than 90 days, G2 cancels it. You can restart a cancelled campaign at any time. After your campaign is paused or cancelled, your website links are removed from G2 pages. Any preexisting unpaid clicks are billed during the next invoice cycle.