---
title: "Implementation"
slug: "g2-demandbase-implementation"
tags: ["demandbase implementation", "g2 demandbase integration", "demandbase", "set up demandbase"]
updated: 2022-08-15T16:55:33Z
published: 2022-08-15T16:55:33Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Implementation

This page details every step you need to take to implement the G2 + Demandbase integration.

## Before getting started

You must repeat the implementation steps for each of your G2-listed products. If your my.G2 user account cannot access all of your organization’s products that receive Buyer Intent, please use a different account, or ask a user in your organization with access to the missing product to invite you.

To verify the products you can access:

1. Go to [my.G2](https://my.g2.com/~/dashboard/home).
2. Open the product dropdown at the top of the page to reveal your my.G2 product access.

![access products](https://github.com/g2-documentation/images/blob/main/BI-myG2-check-products.gif?raw=true)

1. Confirm that your user account can access the necessary G2-listed products. To access products that are not listed in the dropdown, please ask a user in your organization with access to the missing product to invite you, or contact your G2 representative.

## 1. Set the integration status

To set your G2 + Demandbase integration status:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select the **Demandbase ABM Platform** tile.
3. Set the **Integration Status** slider to **Active**.

![G2Demandbase_myG2Slider](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/G2Demandbase_myG2Slider.png)

## 2. Create an API token

The G2 + Demandbase integration requires an API token to access G2 Buyer Intent data.

To generate an API token for this integration:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **API Tokens**.
2. Enter a **Label** for the new API token, then select **Demandbase** from the Integration Partner dropdown.
3. Select **Create New Token**.
4. Your API token populates in the **Existing Tokens** section. Select the **clipboard** to copy the API token.

![G2Demandbase_CreatedAPIToken](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/G2Demandbase_CreatedAPIToken.png)

## 3. Enable G2 Buyer Intent data in Demandbase

![Demandbase integration implementation](https://github.com/g2-documentation/images/blob/main/demandbase-implementation.gif?raw=true)

To enable the flow of G2 Buyer Intent data to Demandbase:

1. Log in to Demandbase One, then select the **Settings** icon in the lower-left corner.
2. Search for and select **Integrations** from the *Demandbase-Wide Settings* category.
3. Select **Create Data Source**, then select **G2**.
4. Enter the name of your product in the **G2 Product Profile** field. Paste your my.G2-generated API token in the **API Key** field.
5. Select **Save**.

Buyer Intent data begins flowing to Demandbase within 48 hours following activation.