---
title: "Get started with G2"
slug: "get-started-with-g2"
status: "update"
updated: 2022-05-24T15:04:13Z
published: 2022-05-24T15:04:13Z
canonical: "documentation.g2.com/get-started-with-g2"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Get started with G2

<section>
<p style="padding-bottom:0.8em">Welcome to G2—the world’s leading platform for buyers seeking genuine reviews about software and services. G2 transforms the way you identify and engage with buyers so that you can reach out to them with the right message at the right time. Complete the milestones below to help you make the most of G2's marketing and selling solutions.</p>
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<div class="row"  id="product profile">
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 <center><img src="https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/sharp%20g2%20product%20profile.gif" style="max-width: 100%;border: 1px solid black; border-radius:4px; box-shadow: 10px 10px 5px #ccc; overflow:hidden"></center>
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  <h2>Set up your G2 product profile</h2>
    <p>Build your product profile to showcase your product to G2 buyers. The more complete and informative each section of your profile is, the more context buyers have about your product and how it can solve their specific software needs.</p>
<p>A complete product profile includes information about your product’s values and ethics, packages and pricing, and multimedia content such as screenshots and videos that show your product in action.</p>
 <a href="https://documentation.g2.com/docs/product-information">Learn more</a>
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<div class="row" id="generate-reviews">
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  <h2>Generate G2 reviews</h2>
 <p>Inspire trust from buyers with authentic reviews. New reviews improve your G2 product category ranking and drive more traffic to your product profile page. Increased traffic boosts your brand awareness and increases the number of G2 Buyer Intent signals and Leads you can receive.</p>
<p>G2 offers several ways to generate reviews for your product, including plug-and-play integrations with Medallia and Pendo, in-app review prompts, and G2 Review Campaigns.</p>
 <a href="https://documentation.g2.com/docs/about-g2-integrations#reviews-integrations">Learn more</a>
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  <center><img src="https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/generate%20g2%20reviews%281%29.gif" style="max-width: 100%;border: 1px solid black; border-radius:4px; box-shadow: 10px 10px 5px #ccc; overflow:hidden"></center>
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<div class="row"  id="product profile">
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 <center><img src="https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/g2-sell-buyer-intent-header-image.png" style= "max-height:420px; max-width: 100%; border: 1px solid black; border-radius:4px; padding-top: 20px; box-shadow: 10px 10px 5px #ccc; overflow:hidden"></center>
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  <h2>Utilize G2 Buyer Intent data</h2>
    <p>Start selling and marketing smarter by identifying the companies that are actively researching your product,  category, and competitors.</p>
<p>Monitor your product’s G2 Buyer Intent signals in my.G2, or use G2’s integrations with Salesforce, HubSpot, 6sense, and other platforms to build signals into your existing workflows.</p>
 <a href="https://documentation.g2.com/docs/about-g2-integrations#g2-buyer-intent-integrations">Learn more</a>
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<div class="row" id="generate-reviews">
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  <h2>Monitor G2 Leads</h2>
 <p>G2 Leads are generated when buyers access gated product profile content (such as videos and downloads) or request that you contact them.</p>
<p>To keep track of your G2 Leads, set up email notifications for your teams, review leads within my.G2, or send leads data to third-party systems via webhooks and certain G2 integrations.</p>
 <a href="https://documentation.g2.com/docs/leads">Learn more</a>
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  <center><img src="https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/sharp%20leads.gif" style="max-width: 100%;border: 1px solid black; border-radius:4px; box-shadow: 10px 10px 5px #ccc; overflow:hidden"></center>
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<div class="row"  id="product profile">
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<center><a title="G2 Marketing Solutions is a leader in Buyer Intent Data Tools on G2" href="https://www.g2.com/products/g2-seller-solutions/reviews?utm_source=rewards-badge"><img src="https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/best%20relationship%202022%20badge.png" style="max-width: 100%;max-height:400px; padding: 10px; padding-left: 40px; padding-right: 40px; border: 1px solid black; border-radius:4px; box-shadow: 10px 10px 5px #ccc; overflow:hidden"></a></center>
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  <div class="column" style="align-items: center">
  <h2>Explore G2 marketing content</h2>
    <p>G2 offers a suite of embeddable widgets that can improve your marketing campaigns, help buyers understand your competitive landscape, and supplement your SEO initiatives. Apply G2 marketing content to your product’s website, email signatures, and landing pages to generate more G2 reviews and highlight your favorite reviews.</p>
<p>Certain G2 marketing content can also enable star ratings for your product in search engine results, improving your website’s clickthrough rate.</p>
 <a href="https://documentation.g2.com/docs/widgets">Learn more</a>
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