Get started with G2
  • 16 Feb 2022
  • 1 Minute to read
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Get started with G2

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Welcome to G2 — the world’s leading platform for buyers seeking real reviews about software and services. G2 transforms the way you identify and engage with buyers, so you can reach out to them with the right message at the right time. Complete the milestones below to help you make the most of G2's marketing and selling solutions.



Set up your G2 product profile

Build your product profile to showcase your product to G2 buyers. The more complete and informative each section of your profile is, the more context buyers have about your product and how it can solve their specific software needs.

A complete product profile includes information about your product’s values and ethics, packages and pricing, and multimedia content such as screenshots and videos that show your product in action.

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Generate G2 reviews

Inspire trust from buyers with authentic reviews. New reviews improve your G2 product category ranking and drive more traffic to your product profile page. Increased traffic boosts your brand awareness and increases the number of Buyer Intent signals and Leads you can receive.

G2 offers several ways to generate reviews for your product, including plug-and-play integrations with Medallia and Pendo, in-app review prompts, and G2 Review Campaigns.

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Utilize G2 Buyer Intent data

Start selling and marketing smarter by identifying the companies that are actively researching your product, your category, and your competitors.

Monitor your product’s G2 Buyer Intent signals in my.G2, or use G2’s integrations with Salesforce, HubSpot, 6sense, and other platforms to build signals into your existing workflows.

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Monitor G2 Leads

G2 Leads are generated when buyers access gated product profile content (such as videos and downloads) or request that you contact them.

To keep track of your G2 Leads, set up email notifications for your teams, review leads within my.G2, or send leads data to third-party systems via webhooks and certain G2 integrations.

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Explore G2 marketing content

G2 offers a suite of embeddable widgets that can improve your marketing campaigns, help buyers understand your competitive landscape, and supplement your SEO initiatives. Apply G2 marketing content to your product’s website, email signatures, and landing pages to generate more G2 reviews and highlight your favorite reviews.

Certain G2 marketing content can also enable star ratings for your product in search engine results, improving your website’s clickthrough rate.

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