---
title: "Google Sheets"
slug: "google-sheets"
updated: 2025-06-04T23:00:08Z
published: 2025-06-04T23:00:08Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Sheets

The G2 + Google Sheets integration sends G2 Buyer Intent data directly to your Google workspace, enabling you to share insights with key stakeholders and upload Buyer Intent data into another system.

![An example of Buyer Intent data in a Google sheet. Includes key columns like Company, Name, Profile Views, Category Views, Last Seen, etc. Each row represents a new Buyer Intent signal.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/google-sheets-demo.png)

## About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

              
              

Refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent) documentation for more information on signal types, checking the signals included in your subscription, and more.

## Where Buyer Intent data appears in Google Drive

G2 adds a sheet called "`{YOUR_PRODUCT_NAME}` Buyer Intent Data" to the root directory of the connected user's My Drive.

![An example of a document called &quot;G2 Track Buyer Intent data&quot; in the My Drive folder.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/google%E2%80%93sheets%E2%80%93my-drive-example.png)

## Implementation

### Before getting started

Only one user at an organization can receive Buyer Intent delivery at a time. If the connected user's account is deactivated, Buyer Intent data will stop flowing into Google Sheets.

### 1. Activate the integration

![A successful implementation setup screen that shows that Google Sheets access is authenticated, the Integration Status is active, and Buyer Intent is configured. ](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/google-sheets-authentication-successful.png)

To set up the G2 + Google Sheets integration:

1. Go to [my.G2](https://my.g2.com/g2-seller-solutions/integrations), then **Integrations** > **Integration Hub**.
2. Select the **Google Sheets** tile, then select **Authenticate Now**.
3. Log in to Google if prompted, then choose your Google account.
4. Select **Allow** to confirm G2's access to your Google account. You will be redirected to my.G2.
5. Set the *Integration Status* slider to **Active**. Buyer Intent data will begin flowing to Google Sheets within 24 hours. New Buyer Intent signals are sent daily.

### 2. (Optional) Configure fields

G2 offers a variety of fields associated with each Buyer Intent signal, including detailed information about the G2 pages viewed and firmographic information about the buyer.

Select **Edit Configuration** to modify the columns included in your delivery. You can search for additional columns and remove existing ones.

![The Buyer Intent Configuration search panel. The search bar is pre-populated with default fields.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/google-sheets-modify-fields.png)

The following sections describe the [default fields](/docs/google-sheets#default-fields) included in your delivery and [other fields](/docs/google-sheets#other-fields) you can add via my.G2.

#### Default fields

| Name | Description |
| --- | --- |
| Company | The name of the buyer organization. |
| Country | The buyer organization’s headquarters country. |
| State | The buyer organization’s headquarters state. |
| Total Views | The total number of Buyer Intent signals generated for your product during the buyer's session. |
| Profile Views | The number of views of your G2 product profile. |
| Category Views | The number of category pageviews that included your product |
| Compare Views | The number of comparison pageviews that included your product. |
| Competitor Page Views | The number of alternatives pageviews that featured your product or a competitor’s product. |
| Pricing Page Views | The number of views of your G2 pricing page. |
| Sponsored Content Views | The number of views of an advertisement for your product on G2. |
| Intent Score | The Buyer Intent score for your visitor. This field is deprecated as of July 2022. |
| Last Seen | A timestamp of the last time the buyer organization was on G2. |

#### Other fields

| Name | Description |
| --- | --- |
| Activity Level | The Activity Level of the buyer. For more information, refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent#activity-level) documentation. |
| Buying Stage | The Buying Stage of the buyer. For more information, refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent#buying-stage) documentation. |
| Organization ID | The G2 ID for the visitor company. |
| Sector | The company's business sector. |
| Legal Name | The legal name of the company. |
| Domain | The company’s website domain. |
| Domain Aliases | A list of domains also used by the company. |
| Twitter | The company's Twitter username. |
| Org Twitter ID | The company's Twitter ID. |
| Twitter Bio | The company's Twitter bio. |
| Twitter Followers | The number of followers the company has on Twitter. |
| Twitter Following | The accounts the company is following on Twitter. |
| Org Twitter Location | The company's headquarters location on Twitter. |
| Twitter Site | The URL for the company's Twitter account. |
| Twitter Avatar | The company's avatar on Twitter. |
| LinkedIn | The company's LinkedIn profile URL. |
| Facebook | The company's Facebook profile URL. |
| Org URL | The URL for the company's website. |
| Site Title | The title of the company's website. |
| Site H1 | The first heading from the company's website. |
| Site Meta | The meta description of the company's website. |
| Site Author | The page author of the company's website. |
| Description | A description of the company. |
| Founded Year | THe year the company was founded. |
| Tags | A list of keywords associated with the company. |
| Crunchbase Handle | The company's Crunchbase handle. |
| Provider | The provider of the firmographic information. |
| Email Provider | Whether the domain is associated with a public email provider. |
| Company Type | The ownership status of the company. |
| Alexa US Site Rank | The Alexa rank for the United States. This field is deprecated as of April 2023. |
| Alexa Global Site Rank | The Alexa global rank. This field is deprecated as of April 2023. |
| Market Cap | The company's market cap. |
| Employees | The number of employees at the company. |
| Employees Range | The number of employees at the company, reported as a range. |
| Raised | The amount of money raised by the company. |
| Annual Revenue | The company's most recent revenue, reported in millions of USD. |
| Sub Premise | The company’s sub premise, such as a suite number. |
| Street Number | The company's headquarters street number. |
| Street Name | The company's headquarters street. |
| City | The company's headquarters city. |
| State Code | The two-character code for the company's headquarters state. |
| Postal Code | The postal code for the company's headquarters. |
| Country Code | The two-character code for the company's headquarters country. |
| Latitude | The company's headquarters latitude. |
| Longitude | The company's headquarters longitude. |
| Tech | The company’s known tech products. |
| Industry | The company’s industry. |
| Industry Group | The company’s industry group. |
| Sub Industry | The company’s sub-industry. |
| Location | The geolocation of the individual buyer. |
