---
title: "Hockeystack"
slug: "hockeystack"
updated: 2025-08-06T21:25:43Z
published: 2025-08-06T21:25:43Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Hockeystack

The G2 + Hockaystack integration enables you to measure the influence of G2 Buyer Intent signals on ROI and understand how G2 Intent signals contribute to closed deals and revenue.

## Basics of G2 + Hockeystack integrations

### About G2 Buyer Intent data

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

          
          

Refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent) documentation for more information on signal types, checking the signals included in your subscription, and more.

### Where G2 data appears in Hockeystack

Within Hockeystack, G2 Buyer Intent signals are reported as events in the *Timeline* for accounts.

![image showing G2 buyer intent signals within Hockeystack](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hockeystack-g2-data.png)

Hockeystack’s *G2 Template* dashboard enables you to understand G2’s impact on conversion rates, revenue, and pipeline growth.

![image showing G2 data with Hockeystack's G2 Impact Report](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hockeystack-impact-report.png)

          
          

To learn more about the *G2 Template* dashboard, please refer to Hockeystack's [G2 Intent Dashboard documentation](https://www.hockeystack.com/resources/templates/g2-intent-dashboard).

## Implementation

![demo showing how to generate an API token for Hockeystack](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hockeystack-create-api-token.gif)

To set up the G2 + Hockeystack integration:

1. Go to [my.G2](https://my.g2.com/~/integrations), then **Integrations** > **Integration Hub**.
2. Select **Authenticate Now**.
3. Navigate to **Integrations** > **API Tokens & Apps**.
4. Create a new API token by entering a *Label* , selecting **Hockeystack** from the *Integration Partner* dropdown, then selecting **Create New Token**.
5. Notify your Hockeystack account manager that you would like to enable the G2 integration using an API key.

Buyer Intent data is delivered to Hockeystack every 24 hours. G2 does not send historical data to Hockeystack.