This example list includes companies that have researched competitor products on G2.
Refer to the HubSpot emails with G2 marketing content documentation to target this list with a campaign highlighting your product’s differentiation.
To build this list:
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In HubSpot, navigate to Contacts > Lists.
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Select Create list to enter the Create a list editor.
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Select Company-based, enter a List name, then select Active list or Static list.
For more information on the differences between active and static lists, refer to HubSpot’s Differences between saved views, active lists, and static lists(https://knowledge.hubspot.com/lists/what-is-the-difference-between-saved-filters-smart-lists-and-static-lists) documentation.
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Select Next to begin adding filters to your new list.
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Select Add filter, then select Company properties.
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Search for and select G2 Related Products.
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Change the operator to contains any of, then enter the competitor product you want to identify (for example, Apollo.io).
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(Optional) Add another filter for G2 Related Products Details to refine the list by activity type, such as profile views, comparisons, or alternatives pageviews.
You can combine G2 Related Products with G2 Buyer Intent Details to identify accounts that researched both your product and competitor products. This helps you pinpoint buyers in active comparison stages.
- Select Save list.
Use G2 Related Products for broad identification of accounts researching competitors. Add G2 Related Products Details when you need more context about the competitive activity, such as comparisons or alternatives pageviews.