---
title: "HubSpot reports with G2 data"
slug: "hubspot-reports-g2-data"
updated: 2025-10-09T16:18:46Z
published: 2025-10-09T16:18:46Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot reports with G2 data

Use HubSpot reports to help you analyze your G2 Buyer Intent data.

              
              

When creating reports with Buyer Intent, you must use the G2 Buyer Intent Details company property. The G2: Buyer Intent Details Contact property cannot be used to create reports.

The following examples demonstrate how to create HubSpot reports using Buyer Intent data. You can create a report that exactly matches these examples, or use these examples as inspiration for your own custom reports.

### Example: Assess companies with G2 Buyer Intent data by lifecycle stage and number of deals attached

This report shows companies with Buyer Intent in HubSpot, the number of deals attached to those companies, and their current lifecycle stage. Use this information to assess if your organization is appropriately leveraging Buyer Intent to close more deals.

              
              

Refer to the [Filter and identify G2 Buyer Intent signals](/g2/docs/g2-buyer-intent-data-hubspot#filter-and-identify-g2-buyer-intent-signals) documentation for more information about the G2-specific filters used to build the example report.

To build this workflow:

1. In HubSpot, select **Reports** > **Reports**.
2. Select **Create custom report**.
3. Select **Custom Report Builder**.
4. Choose **Companies** in the *Primary data source* dropdown, and then add **Contacts** and **Deals** as secondary data sources.
5. Select **Next**.

![Choose the data sources for a HubSpot custom report](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-reports-datasources.jpg)

1. In the **Configure** tab, choose the **Table** option.
2. In the left-side sources menu, select and drag **G2 Buyer Intent Details** to the *Fields* section.
3. Select and drag the following items to the *Columns* field:
  - **Company domain name**
  - **Count of deals**
  - **Lifecycle stage**

![Build your table with G2 and HubSpot data sources](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/hubspot-reports-createreport.gif)

1. Open the **Sort by** dropdown, then select **Lifecycle stage**, **Display order**, and **Descending**.
2. Select **Save report**. Enter a report name and decide whether this report should be added to a dashboard.
3. Select **Next**. Set the ability for other HubSpot users to access and edit this report.
4. Select **Save**. This report is now available for use.

              
              

You can go back to the Reports page in HubSpot any time to access, edit, or export the report.

### Example: Analyze competitor research activity with Related Products properties

This report shows which competitor products your buyer accounts are researching on G2. Use this information to understand your competitive landscape, identify late-stage evaluations, and track shifts in buyer attention across different vendors.

              
              

Refer to the [Filter and identify G2 Buyer Intent signals](/g2/docs/g2-buyer-intent-data-hubspot#filter-and-identify-g2-buyer-intent-signals) documentation for more information about the G2-specific filters used to build the example report.

To build this report:

1. In HubSpot, select **Reports** > **Reports**.
2. Select **Create custom report**.
3. Select **Custom Report Builder**.
4. Choose **Companies** in the *Primary data source* dropdown.
5. Select **Next**.
6. In the **Configure** tab, choose the **Table** option.
7. In the left-side sources menu, select and drag **G2 Related Products** to the *Fields* section.
8. Select and drag the following items to the *Columns* field:
  - **Company domain name**
  - **G2 Related Products Details**
  - **Count of companies**
9. (Optional) Add filters for specific competitors (for example, *Apollo.io* or *Salesforce Service Cloud*).
10. Select **Save report**. Enter a report name and decide whether this report should be added to a dashboard.
11. Select **Next**. Set the ability for other HubSpot users to access and edit this report.
12. Select **Save**. This report is now available for use.

              
              

Use trending reports on **G2 Related Products** to track how competitor attention changes over time. This can help you identify shifts in market share and adjust campaigns accordingly.

### HubSpot resources for creating reports

For more information on creating reports in HubSpot, refer to the following HubSpot resources.

- [Create reports with the custom report builder](https://knowledge.hubspot.com/reports/create-reports-with-the-custom-report-builder) documentation: An in-depth explanation of HubSpot’s custom report builder.
- [General HubSpot reports and dashboards](https://knowledge.hubspot.com/reports) documentation: General resources around HubSpot reports and dashboards.
- [Building custom reports in HubSpot](https://academy.hubspot.com/courses/building-custom-reports-in-hubspot) lesson: A HubSpot Academy lesson that provides a series of videos covering reports. A HubSpot log-in is required.