---
title: "HubSpot Review Campaigns"
slug: "hubspot-review-campaigns"
updated: 2026-10-13T18:22:11Z
published: 2026-10-13T18:22:11Z
canonical: "documentation.g2.com/hubspot-review-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot Review Campaigns

The G2 + HubSpot integration enables you to build and send G2 review request campaigns without leaving HubSpot. After a one-time setup, you can create a review campaign, select your audience from your HubSpot contact and account data, and send review invites using a pre-built email template.

## Basics of HubSpot review campaigns

### Before getting started

The G2 + HubSpot integration must be installed and authenticated in your HubSpot environment. For more information, refer to the [Implementation](https://documentation.g2.com/docs/g2-hubspot-implementation) documentation.

#### Opening Campaign Builder from my.G2

Go to my.G2, then select **Reviews** > **Collect Reviews**. In the *HubSpot Review Campaigns* panel select **Create Campaign**. Campaign Builder opens in HubSpot in a new tab.

If G2 doesn't have all the HubSpot permissions it needs, the panel shows **Continue setup** instead. Select it to go to the HubSpot page in Integration Hub and finish connecting. G2 needs permission for workflow automation, contact timeline, and marketing events.

On the HubSpot page in Integration Hub, you might see one of these messages:

- **HubSpot connected, one step left:** A permission isn't available on your HubSpot plan. Check your HubSpot subscription for the permission, then select **Try again**.
- **Turn on Review Campaign Builder in HubSpot:** Select **Connect HubSpot** to connect your account.

### Setting up your review campaign email

The first time you create a review campaign, HubSpot asks you to set up the email and workflow G2 uses to send review invites. You only need to complete this setup once.

To set up your review campaign email:

1. Open a contact or account record in HubSpot.
2. In the *G2 Review Campaigns* panel select **Open Campaign Manager**.
3. Select **Finish setup**.
4. In the *Edit inbox content* panel, enter the **From name** and **From address** you want your review invite emails to send from.
5. Select a *Subscription type*, then customize the email template as needed. The template automatically includes a section for your campaign's review link.
6. Select **Review and publish**, then select **Publish**.

Once published, G2 creates your review campaign's email template and workflow in your HubSpot environment.

### Creating a review campaign

After you complete the one-time email setup, you can create and send a review campaign.

To create a review campaign:

1. From the **G2 Review Campaigns** panel, select **Create Campaign**.
2. In the *Campaign Details* panel, enter the Campaign Name, Your Email, and then select the gift card amount and gift card type. You can optionally set a review cap.
3. Select **Next**.
4. Select the contacts and accounts you want to include in your campaign. Use the available filters to narrow your audience by contact and account fields.
5. Select **Next** to review your selected audience.
6. Select **Send review invites**.
7. Select **Done**.

Review invite emails send from the **From name** and **From address** you configured during setup.

              
              

Campaigns created through this flow are marked as **Created via HubSpot** in G2.

### Setting up billing

Review campaigns created in HubSpot use the same billing as other G2 review campaigns. If you have not added a payment method, G2 invoices you for campaign costs, such as gift card incentives.

To set up billing, go to [my.G2](https://my.g2.com/~/payments/invoices), then select **Account** > **Payments**.