Insert a G2 badge in a HubSpot email
  • 11 Jan 2022
  • 2 Minutes to read
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Insert a G2 badge in a HubSpot email

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G2’s badges enable you to display the awards that your product has earned based on G2 reviews. Decorate sales and marketing email campaigns with badges to establish your product’s leadership among G2 users.

Unlike the Star Rating Widget and Grid Widget, G2’s badges are typically awarded to products on a seasonal basis. When possible, your organization should update HubSpot emails with the most recently earned G2 badges.

To place a G2 badge in a HubSpot email, complete the following steps:

  1. Go to my.G2.com and log in.
  2. Go to the Marketing Content > G2 Badges tab.

HubSpotEmails_G2Badges (1)

  1. Find the badge that you want to use and select Select Category for it. Then, select either PNG or SVG to download an image of the badge.
  2. Go to your HubSpot environment, and then select Marketing > Email.
  3. In the Marketing Email page, select Create email and then choose an email type, or select the title of an existing email to edit it.
  4. If you create a new email, choose an email template to continue. Custom templates do require basic knowledge of HTML. If you are editing an existing email, choose the appropriate path from steps 7 or 8.
  5. For Drag and drop email templates:
    1. In the left-hand side bar, select the Content tab.
    2. Select and drag the Image module into the email layout.
    3. Upload the G2 badge image from your local machine. Apply formatting for size and alignment as needed.

HubSpotEmails_G2Badges

  1. For Custom email templates:
    1. In the left-hand side bar, select the Content tab and then select the area of the email that will host the widget (for example, Main Email Body). Not all areas of the email can host a G2 badge.
    2. In the editing bar that appears at the top of the email preview area, select the Insert image icon.
    3. Upload the G2 badge image from your local machine. Apply formatting for size and alignment as needed.
  2. Select the Settings and Send/Send or schedule tabs at the top of the email preview area. Here, you should select or enter options for all mandatory fields at a minimum. For example, you should enter a Subject line for your email.
  3. Select Send a test email to send a copy of the email to yourself and others to review.
  4. For automated emails, select Review and save and then Save for automation to finish creating a new email, or Review and update and then Update to finish updating an existing email. Then, go to the Workflows section of your HubSpot environment and add the email to a workflow.
    • For regular emails, select Review and send and then Send to send the email to the intended recipients.

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