---
title: "LinkedIn Sales Navigator"
slug: "linkedin-sales-navigator"
tags: ["linkedin leads", "turn on leads", "leads in buyer intent", "sales navigator leads", "buyer intent leads"]
updated: 2025-06-04T23:05:49Z
published: 2025-06-04T23:05:49Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Sales Navigator

The G2 + LinkedIn Sales Navigator integration enables your sales teams to find the right people at the right accounts by matching qualified prospective companies on G2 with recommended leads that fit your ideal customer profile in LinkedIn Sales Navigator.

![demo showing how to reveal linkedIn recommended leads within G2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/lisn-buyer-intent-table-leads.gif)

## Implementation

### Before getting started

To activate this integration, your LinkedIn account must have Sales Navigator Advanced or Advanced Plus access.

Unlike other G2 integrations, which are activated at the product level, the LinkedIn Sales Navigator integration must be activated at the my.G2 user level. Each individual my.G2 account holder in your organization must complete the following implementation steps in order to access recommended leads.

### Connect your LinkedIn Sales Navigator account

![image showing authenticate now button in the integration hub for linkedin sales navigator](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/lisn-authenticate-now.png)

To connect your LinkedIn Sales Navigator account to your my.G2 account:

1. Go to [my.G2](https://my.g2.com/~/integrations/linkedin_nav), then navigate to **Integrations** > **Integration Hub**.
2. Select the **LinkedIn Sales Navigator** tile, then set the *Turn on Integration* slider to **Active**.
3. In the *Connect your LinkedIn Sales Navigator Account* section, select **Authenticate Now**. You will be brought to LinkedIn to log in with your LinkedIn Sales Navigator credentials.

              
              

You can only have one prospecting integration active in my.G2. If you use other G2 prospecting integrations, you will be prompted to deactivate them before completing the LinkedIn Sales Navigator activation process.

### Matching Buyer Intent signals to leads

If LinkedIn is unable to match your signal to a specific company, you will be prompted to select the correct company before leads are displayed. This can happen if the company is not listed on LinkedIn, if multiple companies have similar names on LinkedIn, or if the organization's Buyer Intent signal name does not exactly match their name on LinkedIn.

![matching signals to organizations](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/matching%20signals%20to%20organizations.gif)

              
              

To undo a match, open the signal dropdown and select the company icon (🏢). Select **Not the right company** to unpair the current company from the signal.

### Viewing and saving your LinkedIn recommended leads

G2 surfaces recommended leads based on your Sales Preferences in [Sales Navigator settings](https://www.linkedin.com/sales/settings). Saved leads are added to your Sales Navigator [Lead lists](https://www.linkedin.com/sales/lists/people).

To access LinkedIn recommended leads for your product, go to [my.G2](https://my.g2.com/~/buyer_intent), then **Buyer Activity** > **Buyer Intent** > **Your signals**.

You can find recommended leads within the **Prospective Buyer Results** table by selecting the dropdown arrow for each Buyer Intent signal.

![demo showing how to reveal LinkedIn recommended leads within G2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/lisn-buyer-intent-table-leads.gif)

You can also access recommended leads in the detailed company activity page of the Buyer Intent tab.

![leads in see details](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/leads%20in%20see%20details.gif)

              
              

Because recommended leads populate wherever the Buyer Intent table is rendered, you can also access recommended leads in the browser-based [Buyer Intent Notification](https://my.g2.com/~/buyer_intent_queries) reports. You must have my.G2 log-in credentials to access this feature. Leads do not populate within Buyer Intent email notifications.

You can save a lead by selecting **Save in Sales Navigator**, then select an existing list or create a new list to add your lead to in Sales Navigator.

![image showing the Save in Sales Navigator button](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/lisn-save-in-sales-navigator.png)

              
              

G2 buyer intent data is not sent to LinkedIn Sales Navigator.