--- title: "Market Intelligence" slug: "market-intelligence" updated: 2026-05-05T18:37:59Z published: 2026-05-05T18:37:59Z canonical: "documentation.g2.com/market-intelligence" --- > ## Documentation Index > Fetch the complete documentation index at: https://documentation.g2.com/llms.txt > Use this file to discover all available pages before exploring further. # Market Intelligence G2 Market Intelligence empowers you to make smarter go-to-market decisions by leveraging G2 review data to generate real-time insights about your customers, competitors, and market trends. ![demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-demo.png) Once G2 Market Intelligence has surfaced a trend, you can directly segment, refine and export both the corresponding chart data and the underlying G2 review data for deeper analysis. ![demo export](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-download-new.gif) Already familiar with the basics of Market Intelligence, including filtering and exporting your data? Select one of the following links to skip to tab-specific documentation. - [Category Overview](/docs/market-intelligence#category-overview) - [Traffic Analytics](/docs/market-intelligence#traffic-analytics) - [Satisfaction](/docs/market-intelligence#satisfaction) - [Win Loss](/docs/market-intelligence#win-loss) - [Pricing and Contracting](/docs/market-intelligence#pricing-and-contracting) ## Basics of Market Intelligence Market Intelligence groups insights from G2 reviews into four tabs: - [Traffic Analytics](https://documentation.g2.com/docs/market-intelligence#traffic-analytics) leverages category traffic data and G2 Buyer Intent comparison signals to reveal patterns in buyer activity across your product's G2 categories. - [Satisfaction](/docs/market-intelligence#satisfaction) amplifies the voice of your customers by analyzing several measures of satisfaction from your G2 reviews alongside the same data for your competitors. - [Win Loss](/docs/market-intelligence#win-loss) highlights trends in customer churn to place your feedback in the context of your competitive landscape. - [Pricing and Contracting](/docs/market-intelligence#pricing-and-contracting) reveals how customers feel about your product’s price point, and helps you understand how your competitors discount and sell their products. - [Category Overview](/docs/market-intelligence#category-overview) enables you to identify industry trends and contextualize your findings from the individual [Traffic Analytics](/docs/market-intelligence#traffic-analytics), [Satisfaction](/docs/market-intelligence#satisfaction), [Win Loss](/docs/market-intelligence#win-loss), and [Pricing and Contracting](/docs/market-intelligence#pricing-and-contracting) pages by generating category-level insights from a broader selection of products. ### Data sources The data for each Market Intelligence graph is sourced from a specific question on the G2 review form. For more information, refer to the *Data sources* table in the [Satisfaction](/docs/market-intelligence#data-sources-satisfaction), [Win Loss](/docs/market-intelligence#data-sources-win-loss), and [Pricing and Contracting](/docs/market-intelligence#data-sources-pricing-and-contracting) sections. Category Overview uses the same data sources as the individual Satisfaction, Win Loss, and Pricing and Contracting pages, but analyzes data from all products in your category with at least 10 G2 reviews. ### Filtering Market Intelligence data Each Market Intelligence tab contains a filter panel to help you segment and refine the G2 reviews included in your dataset. By default, G2 displays Market Intelligence data for the past six months. To adjust your time interval, select one of the default options. ![range](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-time-interval.gif) The [Satisfaction](/docs/market-intelligence#satisfaction) and [Pricing and Contracting](/docs/market-intelligence#pricing-and-contracting) tabs enable you to switch between quarterly and monthly time scales. ![The quarterly toggle is in the top-left corner of the filter panel and directly precedes the time intervals](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-quarterly-monthly-toggle.png) G2 also offers the following firmographic filters to help you refine review data: - *Company Size*: Filter by reviewers from small business, mid-market, or enterprise companies. - *Industry*: Filter by reviewers from a specific industry. - *Category*: Filter by reviews left for a specific product category. - *Region*: Filter by reviewers from a specific global region. Firmographic filters are automatically populated based on your time interval and the products included in your dataset. ![example company filter](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-firmographic-filters.gif) Firmographic filters are dynamic – selecting an option in one firmographic filter can affect the options available in another filter. ![dependent filter](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-dynamic-filter-demo.gif) ### Exporting Market Intelligence data At any time, you can export your chart data and the corresponding review response data directly to a spreadsheet by selecting **Download** from the filter panel. ![how to download intelligence data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-download-options-feb-2023.png) Select the checkbox for each chart you want to include, then choose a *Format* for your export. You can export your data to an XLSX file by selecting **Excel**, or to Google Sheets by selecting **Sheets**. ![export to excel or google](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-download-button-feb-2023.png) If you select **Sheets**, you will be prompted to log in to your Google account. Your export contains a sheet containing the data for each chart you included in your export, as well as a sheet containing all the G2 reviews that meet your filter criteria. ![export example](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-export-example-chart-update.png) #### Chart data Exporting your chart data enables you to use your Market Intelligence data to generate your own visualizations, create battle cards, and supplement your existing success metrics. **Working with raw G2 data outside of standard reports?** G2 Technical Consulting helps teams design and implement custom data workflows using G2 marketing intelligence data. [Contact G2 Technical Consulting](https://sell.g2.com/g2-technical-consulting) Each row represents a single data point from the corresponding graph. ![sample chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-chart-data-export-example.png) #### Review data Exporting G2 review data leverages the voice of both your customers and your competitor’s customers to reveal the factors contributing to Market Intelligence trends. Each row represents one of the G2 reviews used to create the graph(s) included in your export and includes both review and reviewer metadata. ![sample review data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-review-data-export-demo.png) ## Market Intelligence Dashboard Market Intelligence Dashboard provides high-level insights from your Market Intelligence data, enabling you to monitor market activity and competitor performance while highlighting areas to explore further using G2 data on [Satisfaction](https://documentation.g2.com/docs/market-intelligence#satisfaction), [Traffic Analytics](https://documentation.g2.com/docs/market-intelligence#traffic-analytics), and [Win Loss](https://documentation.g2.com/docs/market-intelligence#win-loss). ![image showing the market intelligence dashboard](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-whats-changed.gif) By default, G2 populates the *Competitors* dropdown with the top five products in your main category. You can modify your list of competitors to include any product in a shared category. ![image showing the competitors dropdown on the market intelligence dashboard.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-competitors.png) To access Market Intelligence Dashboard, go to [my.G2](https://my.g2.com/~/market_intelligence_dashboard), then navigate to **Market Intelligence**. ### Satisfaction The *NPS Over Time* chart enables you to understand overall sentiment for your product and your competitors for a chosen time interval. ![Image showing the net promotor score over time chart](https://github.com/g2-documentation/images/blob/main/mi-dashboard-nps-over-time%20(1).png?raw=true) Hover over a date on the horizontal axis to preview the corresponding chart data, including the average value and the total number of responses, for each product. ![demo showing the hover action for the NPS over time chart](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-nps-hover.gif) The *Product Likes Mentioned in Reviews* graph provides common themes from free-response fields on the G2 review form, enabling you to understand what users like and dislike about your product and competitors. ![image showing the Product Likes Mentioned in Reviews graph. ](https://github.com/g2-documentation/images/blob/main/mi-dashboard-product-likes-mentioned-in-reviews%20(1).png?raw=true) Hover over a bar to preview detailed theme data for a product, including the percent of reviews that mentioned the theme and the associated number of reviews. ![demo showing hover action on the Product Likes Mentioned in Reviews graph.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-product-likes-hover.gif) You can switch between likes and dislikes by selecting the corresponding tabs. ![Demo showing how to switch between likes and dislikes on the Product Likes Mentioned in Reviews graph.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-product-likes-toggle.gif) For more information on how this data is collected and reported, refer to the [Data sources: Satisfactio](https://documentation.g2.com/docs/market-intelligence#data-sources-satisfaction) section. ### Traffic Analytics The *Profile Page Views Over Time* chart shows trends in profile traffic over your selected interval. Hover over an interval on the horizontal axis to access the corresponding pageviews for each category. ![image showing the Profile Page Views Over Time chart](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-hover-profile-views-over-time.png) ### Win Loss The *Products Replacing You* and *Products You Replace* graphs enable you to analyze changes to your market share over time. You can hover over a bar to preview the corresponding chart data, including the percent of total responses, and the total number of responses. ![demo showing hover action on the Products You Replace graph](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-products-you-replace-hover.gif) The *Comparisons Made to Your Product* graph displays your product's top 5 competitors based on Buyer Intent comparison signals, as well as the corresponding firmographic information for your buyers. ![image showing the Comparisons Made to Your Product graph](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-dashboard-comparisons-made-to-your-product.png) The information in the *Products Replacing You*, *Products You Replace*, and *Comparisons Made to Your Product* graphs are not subject to your Competitor filter selections. For more information on how this data is collected and reported, refer to the [Data sources: Win Loss](https://documentation.g2.com/docs/market-intelligence#data-sources-win-loss) section. ## Category Overview Category Overview provides category-level insights from your Market Intelligence data, enabling you to identify industry trends and contextualize your findings from the [Satisfaction](/docs/market-intelligence#satisfaction), [Win Loss](/docs/market-intelligence#win-loss), and [Pricing and Contracting](/docs/market-intelligence#pricing-and-contracting) pages. ![category overview demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-demo.gif) To access Category Overview, go to [my.G2](https://my.g2.com/~/market_intelligence_overview), then navigate to **Market Intelligence** > **Category Overview**. By default, Category Overview displays data for your product's main G2 category. To switch categories, use the corresponding dropdown from the filter panel. ![change category view](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-switch-category.png) Products must have at least 10 G2 reviews in the corresponding category to be included in *Category Overview* analytics. ### Category Overview Summary The *Category Overview Summary* panel uses AI-generated insights to help you quickly understand Category data across your competitive landscape, including switching trends and how your product’s Net Promoter Score (NPS) stacks up against competitors within the selected category. ![Image showing the Category Overview Summary panel in Market Intelligence.](https://github.com/g2-documentation/images/blob/main/mi-category-overview-summary%20(1).png?raw=true) G2 dynamically creates unique, natural-language summaries from reviews matching your selected date range, competitors, and other filter criteria. AI-generated insights are refreshed daily. You should use AI-generated insights as a starting point for deeper analysis of Category Overview chart data. ### Satisfaction The *Satisfaction* panel transforms each chart on the Satisfaction page to show the distribution of scores across your category. ![show competitor data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-satisfaction-demo.png) For more information on how this data is collected and reported, refer to the [Data sources: Satisfaction](/docs/market-intelligence#data-sources-satisfaction) section. The scale for each chart is normalized against the highest and lowest values for your category, and your competitors are grouped into four quartiles. ![satisfaction scale normalization](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-satisfaction-scale-normalization.png) Hover over the name of a competitor to reveal the associated values and review volume. ![show competitor data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-satisfaction-hover.gif) Within each quartile, G2 displays the top eight competitors by review volume. To reveal the remaining competitors, hover over the *and `{n}` others* text. ![show competitor data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-satisfaction-others-hover-example.png) ### Win Loss The *Products Being Switched To* and *Products Being Switched From* panels display the products that are gaining and losing marketshare in your category. ![win loss demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-win-loss-demo.png) Each segment of the pie chart represents a competitor, and is labeled with the corresponding percent of responses. Hover over a percentage to show the name of the competitor and the total number of responses. ![show competitor win name and value](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-win-loss-hover.gif) For more information on how this data is collected and reported, refer to the [Data sources: Win Loss](/docs/market-intelligence#data-sources-win-loss) section. Similar to *Switching Themes* on the [Win Loss](/docs/market-intelligence#switching-themes) page, G2 analyzes review responses to aggregate the top three reasons for churn in your category. ![category themes](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-win-loss-switching-themes.png) For each chart, G2 also reports churn data for your product, including the top three competitors that users switch to or from, and the top three reasons for switching. ![product specific switching reasons](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-win-loss-product-specific%202.png) ### Pricing and Contracting The *Pricing and Contracting* panel shows the distribution of pricing scores across your category, as well as the average discount and contract length. ![pricing and contracting demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-pricing-and-contracting-demo.png) For more information on how this data is collected and reported, refer to the [Data sources: Pricing and Contracting](/docs/market-intelligence#data-sources-pricing-and-contracting) section. The *Perceived Cost* chart is divided into seven tiers. Hover over the name of a product to reveal the associated value and review volume. ![pricing and contracting reveal](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-pricing-and-contracting-hover.gif) G2 represents the category average using a vertical dashed line. To display the average value, hover over the category average. ![pricing and contracting average reveal](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-overview-pricing-and-contracting-average-hover.gif) ## Traffic Analytics Traffic Analytics leverages category traffic data and G2 Buyer Intent comparison signals to reveal patterns in buyer activity across your product's G2 categories. ![A demo of the category trends panel, including the time series filters and a preview of the Trends Summary panel.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/engagement-analytics-hero.png) For more information on Buyer Intent signals, refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent#signal-types) documentation. To access Traffic Analytics, go to [my.G2](https://my.g2.com/~/market_intelligence_traffic), then navigate to **Market Intelligence** > **Traffic Analytics**. ### Get started with Traffic Analytics The *Trends Summary* panel includes high-level information about your product's G2 traffic, including category analytics and firmographic details about your buyers. ![The Trends Summary panel contains Most Viewed Category, Fastest Growing Category, Total Comparisons, Primary Viewer Company Size, Primary Viewer Industry, Primary Viewer Country](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-summary-panel.png) The primary viewer firmographic details are derived from Buyer Intent comparison signals. The *Comparison Page Views* panel lists the top 10 competitors by comparison pageview traffic and the firmographic details about the buyers making the comparisons. ![The Comparison Page Views panel contains the columns Product, Total Comparisons, Change in Position, Primary Viewer Country, Primary Viewer Company Size, and Primary Viewer Industry.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-comparison-competitor-summary.png) The *Total Comparisons* column includes any comparison made to the competitor product, and not just comparisons between the competitor product and your product. To access detailed trend analytics for your product, select **See More** to access the *Category Details* and *Comparison Details* panels. ![Select See More to access detailed trend analytics for the product.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-see-more-demo.gif) You can also access detailed trends for a competitor product from the *Comparison Page Views* panel. Only categories that your product shares with the competitor are displayed. ![Highlighting See More in the Comparison Page Views table.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-comparison-competitor-summary-see-more.png) ### Traffic Analytics Summary The *Traffic Analytics Summary* panel uses AI-generated insights to provide a high-level overview of traffic trends, highlighting products and categories with the most page views during the selected timeframe. ![Traffic analytics ai generated summary in Market Intelligence](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-traffic-analytics-summary-ai.png) G2 dynamically creates unique, natural-language summaries from reviews matching your selected date range, competitors, and other filter criteria. AI-generated insights are refreshed daily. You should use AI-generated insights as a starting point for deeper analysis of Traffic Analytics data. ### Category details The *Category Details* panel shows comprehensive traffic analytics for up to five of your product's G2 categories. You can use the *Category* dropdown to modify the categories reported in this panel. ![You can add or remove categories using the dropdown.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-category-details-modify-competitors.gif) The *Total Page Views by Category Over Time* chart shows trends in category traffic over your selected interval. Hover over an interval on the horizontal axis to access the corresponding pageviews for each category. ![The Total Page Views by Category Over Time chart shows trends in category traffic over your selected interval. ](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-hover-category-over-time.gif) The *Total Page Views by Category* table puts your product's G2 performance in the context of your category traffic by highlighting your rank and awards, such as [G2 Badges](https://documentation.g2.com/docs/g2-badges), in each category. ![The Total Page Views by Category Over Time contains the columns Total Page Views, Change in Position, Change in Page Views, Reports Available, Badges Available and a link to the Report Library.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-total-pageviews-by-category.png) Select **Visit Report Library** for a category to access a filtered view of your G2 Market Reports. ![Demo of automatically navigating to the Reports for a specific category.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-access-report-library.gif) For more information, refer to the [Report Library](https://documentation.g2.com/docs/report-library) documentation. ### Comparison details The *Comparison Details* panel includes Buyer Intent comparison data and firmographic analytics for your buyers. Similar to the *Total Page Views by Category Over Time* chart, the *Comparison Page Views Over Time* chart shows trends in buyer activity over your selected interval. ![The chart shows trends in comparison page views and includes the percent change in total comparisons relative to the previous interval.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-comparison-pageviews-over-time.png) The *Most Compared Within Category* table places your product's G2 performance in the context of buyer comparisons. ![The table contains the columns Total Comparisons, Reports Available, Badges Available, and a link to the Report Library](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-most-compared-within-category.png) G2 also reports firmographic information about buyers comparing your product to a competitor, including distributions by country, global region, employee count, and industry. ![The charts contain the main firmographic data and the percentage of total companies in the corresponding firmographic buckets.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-category-trends-comparison-firmographic-details.png) ## Satisfaction Satisfaction analyzes ten measures of customer sentiment to highlight your product’s strengths and weaknesses, and enable you to identify opportunities to outshine competitors. ![satisfaction graphs demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-satisfaction-demo.gif) To access Satisfaction, go to [my.G2](https://my.g2.com/~/satisfaction), then navigate to **Market Intelligence** > **Satisfaction**. The data for each Satisfaction graph corresponds to a specific question on the G2 review form. For more information on how this data is collected and reported, refer to the [Data Sources](/docs/market-intelligence#data-sources-satisfaction) section. To get started, search for and select up to five of your competitors using the *Competitors* dropdown. ![choose competitors](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-add-competitors.gif) By default, G2 populates the *Competitors* dropdown with the top five products in your main category. You can modify your list of competitors to include any product in a shared product category. ## Satisfaction at a Glance The *Satisfaction at a Glance* panel uses AI-generated insights to help you quickly understand Satisfaction data across your competitive landscape, including where your product succeeds and areas for improvement. ![AI insights in the Satisfaction at a Glance container](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-satisfaction-at-a-glance.png) G2 dynamically creates unique, natural-language summaries from reviews matching your selected date range, competitors, and other filter criteria. AI-generated insights are refreshed daily. *Satisfaction at a Glance* is currently in beta. You should use AI-generated insights as a starting point for deeper analysis of Satisfaction chart data. ### Likes and Dislikes Likes and Dislikes uses machine learning to extract common themes from free-response fields on the G2 review form, enabling you to identify opportunities for your product roadmap and learn how to best position your product against competitors. ![image showing the likes and dislikes panel in Market Intelligence.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-likes-dislikes-hero-image.gif) For more information on how this data is collected and reported, refer to the [Data Sources](https://documentation.g2.com/docs/market-intelligence#data-sources-satisfaction) section. By default, G2 selects your top five themes for comparison. To modify the list of themes, search for and select themes from the *Themes* dropdown. ![demo of selecting more themes](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-likes-dislikes-theme.gif) Select a theme to access the corresponding review data for your product and a competitor, including total reviews, percentage of reviews mentioning the theme, and review quotes. ![demo of selecting a theme](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-select-theme-2.gif) You can access the full response for a review by selecting the **New tab** icon. ![demo of selecting new tab icon](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-new-tab-6.gif) To compare reviews against a different competitor, use the dropdown in the *Product Users’ Likes and Dislikes* panel. ![image highlighting competitor dropdown menu](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-competitor-dropdown-3.png) To modify the list of competitors available for comparison, search for and select different competitors from the *Competitors* dropdown in the filter panel. ![image of competitor filter](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-competitor-filter-4.png) To switch between likes and dislikes, select the corresponding tab. ![demo of switching to dislikes tab](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-dislikes-tab-7.gif) ### Feature ratings Feature Ratings uses review data to provide insight into user perception of feature value, enabling you to understand your highest and lowest rated features compared to your competitors. ![image showing feature ratings panel in my.g2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/feature-ratings-hero.png) The *Feature Ratings* panel includes the highest and lowest rated features for your product alongside a competitor and the total review response count for each feature. ![image showing feature ratings panel in my.g2](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/feature-ratings-panel.png) To compare ratings against a different competitor, use the dropdown in the *Feature Ratings* panel. ![demo showing how to select a different competitor](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/feature-ratings-competitor.gif) To modify the list of competitors available for comparison, search for and select different competitors from the *Competitors* dropdown in the filter panel. ![image showing competitors filter](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/likesdislikes-competitor-filter.png) You can switch between top rated and lowest rated features by selecting the corresponding tabs. ![demo showing how to switch between top rated and lowest rated features](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/feature-ratings-switch-tabs.gif) The *Unique Features* panel highlights category specific features shared between your product and your competitors. ![image showing unique features panel](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/feature-ratings-unique-features.png) You must select features for each of your product’s G2 categories for the *Unique Features* panel to populate. For more information about managing your features, refer to the [Features tab](https://documentation.g2.com/docs/features) documentation. ![image showing feature ratings panel when no data is available](https://github.com/g2-documentation/images/blob/main/feature-ratings-no-data-available%20(1).png?raw=true) For more information on filtering and exporting your Satisfaction data, refer to the [Filtering Market Intelligence data](https://documentation.g2.com/docs/market-intelligence#filtering-market-intelligence-data) and [Exporting Market Intelligence data](https://documentation.g2.com/docs/market-intelligence#exporting-market-intelligence-data) sections. ### *Net Promoter Score* and *Product Performance* The *Net Promoter Score* and *Product Performance* charts plot eight measures of customer sentiment on line graphs. ![line graph example](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-demo.png) Hover over a date on the horizontal axis to preview the corresponding chart data, including the average value and the total number of responses, for each product. ![line graph chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-line-graph-chart-data.gif) G2 represents data points associated with a low number of responses using an open circle. ![minimum response threshold](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-response-threshold.png) If a product did not receive any responses for a point in time, G2 connects adjacent points with a dashed line to help you extrapolate trends. For example, the product shown in the following image did not receive any NPS ratings in January or February of 2022. ![extrapolate missing satisfaction data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-extrapolation-product-perception.png) For more information on filtering and exporting your Satisfaction data, refer to the [Filtering Market Intelligence data](/docs/market-intelligence#filtering-market-intelligence-data) and [Exporting Market Intelligence data](/docs/market-intelligence#exporting-market-intelligence-data) sections. ### Data sources: Satisfaction The following table lists each Satisfaction graph, the corresponding question on the review form, and an example use case. | Graph | G2 review form question | Example use case | | --- | --- | --- | | Product Users’ Likes and Dislikes | *Likes*: "What do you like best about `{your product name}`?" *Dislikes*: "What do you dislike about`{your product name}`?" | A high percentage of theme mentions can provide insights into opportunities for improving your product roadmap. | | Net Promoter Score (NPS) | “How likely is it that you would recommend `{your product name}` to a friend or colleague?” | A high score for a competitor product can identify an opportunity to learn from their product strategy. | | Product moving in the right direction | “Is `{your product name}` headed in the right direction?” | A high score for your product can increase confidence in your recent product roadmap decisions. | | Ease of setup | “Was `{your product name}` easy to set up and rollout?” | A low score for your product can identify opportunities to improve implementation steps or supporting documentation. | | Ease of doing business with | “Has `{your product name}` been a good partner in doing business?” | A low score for your product can indicate that your customer success teams are missing opportunities to address customer concerns. | | Meets requirements | “Does `{your product name}` meet all of your requirements?” | A low score for a competitor product can indicate an opportunity to highlight your product’s relative strengths in your marketing campaigns. You should download the review data CSV to investigate the missing requirements. | | Ease of admin | “Is `{your product name}` easy to administer?” | A high score for your product can indicate that your product’s maintenance and deployment process from senior leaders to direct users is intuitive. | | Ease of use | “Is `{your product name}` easy to use?” | A low score for your product can indicate a need to review your UI/UX design. | | Quality of support | “Is the support team able to answer your questions or support cases quickly and effectively?” | A high score for your product can indicate that your product team has successfully fulfilled their service-level agreement. | ## Win Loss Win Loss reveals trends in market share by using G2 Buyer Intent data to highlight your top competitors and G2 review data to show the competitor products that you’re replacing, and which competitor products are replacing you. ![win loss demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-win-loss-demo.gif) For more information on G2 Buyer Intent signals, refer to the [Buyer Intent](https://documentation.g2.com/docs/buyer-intent#signal-types) documentation. To access Win Loss, go to [my.G2](https://my.g2.com/~/win_loss), then navigate to **Market Intelligence** > **Win Loss**. ### Getting started with Win Loss The *Comparisons Made to Your Product* panel displays your product's top competitors based on Buyer Intent comparison signals, as well as the corresponding firmographic information for your buyers. ![buyer intent comparisons demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-win-loss-buyer-intent.png) The information in the *Comparisons Made to Your Product* panel is subject to your filter selections. Filter options are dynamically populated based on your review data, and you can only filter Buyer Intent data based on your review data. For example, if your product does not have any reviews from Small Business users, you will not be able to filter Buyer Intent comparisons from Small Business buyers. The *High Level Win Loss* panel presents a snapshot of your churn data using pie charts. ![win loss high-level graph](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-high-level-win-loss.png) G2 automatically populates your Win Loss graphs with every competitor product mentioned in the [corresponding G2 review questions](/docs/market-intelligence#data-sources-win-loss). G2 assigns each of your top 10 competitors to a color-coded segment. Data for competitors not in the top 10 are aggregated into an *Other* segment. You can access the products included in *Other* by exporting your chart or review data to a CSV. Each segment represents a competitor, and is labeled with the corresponding percent of responses. Hover over a percentage to show the name of the competitor and the total number of responses. ![circle graph chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-circle-graph-chart-data.gif) To further analyze changes to your market share over time, use the *Products Replacing You* and *Products You Replace* stacked bar graphs. ![detailed win loss data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-win-loss-products-you-replace.png) Each segment represents a competitor product. Hover over a segment to preview the corresponding chart data, including the competitor product, the percent of total responses, and the total number of responses. ![stacked bar graph chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-bar-graph-chart-data.gif) You can add or remove competitors from your stacked graphs by selecting their name from the key. ![eliminate competitors bar graph](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-subtract-data-stacked-bar-graph.gif) G2 also includes replacement metrics per industry and market segment. ![industry and market segment data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-win-loss-industry.png) For more information on filtering and exporting your Win Loss data, refer to the [Filtering Market Intelligence data](/docs/market-intelligence#filtering-market-intelligence-data) and [Exporting Market Intelligence data](/docs/market-intelligence#exporting-market-intelligence-data) sections. ### Win Loss Summary The *Win Loss Summary* panel uses AI-generated insights to provide a high-level overview of your competitive performance, highlighting top competitors your product is compared to, and which products you are losing to or gaining share from during the selected timeframe. ![Win Loss Summary provides AI-generated overview of win loss data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-win-loss-summary.png) G2 dynamically creates unique, natural-language summaries from reviews matching your selected date range, competitors, and other filter criteria. AI-generated insights are refreshed daily. You should use AI-generated insights as a starting point for deeper analysis of Win Loss data. ### Switching themes The *Switching Themes From Reviews* panel highlights common reasons for customer churn by analyzing review response text. ![switching themes demo](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-switching-themes-demo.png) Themes for both customers who switch to your product and switch away from your product are displayed under the corresponding *Products You Replace* and *Products Replacing You* graphs. The top three themes are shown by default. To access a full list of themes, select **See Details**. ![view all themes](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-switching-themes-all-themes.gif) For each theme, G2 reports a snippet from the most recent review associated with the theme. To access the last 10 reviews associated with a theme, select **See Details**. ![view reviews for theme](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-switching-themes-reviews-for-theme.gif) Select **Read Review** to access the full review response on G2.com. ![read reviews for theme](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-switching-themes-read-reviews.png) You can also access your themes and the corresponding review responses from the review data CSV export. ![themes in CSV](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-switching-themes-CSV.png) For more information on exporting review data to a CSV, refer to the [Exporting Market Intelligence data](/docs/market-intelligence#exporting-market-intelligence-data) section. ### Data sources: Win Loss The following table lists each Win Loss graph and the corresponding question on the review form. | Graph | G2 review form question | | --- | --- | | Products You’re Replacing | “What did you switch from?" Competitor names are sourced from responses to the “What did you switch from?” question on your product’s G2 review form. | | Products Replacing You | “What did you switch from?” Competitor names are sourced from responses to the “What did you switch from?” question on your competitors’ review forms. | | Switching Themes From Reviews | "Reason for switching” Responses to the "Reason for switching" prompt on your and your competitors’ review forms are analyzed and sorted into themes. | ## Pricing and Contracting Pricing and Contracting reveals how customers feel about your product’s price point and helps you understand how your competitors discount and sell their products. ![pricing and contracting demo graphs](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-pricing-and-contracting-demo.gif) To access Pricing and Contracting, go to [my.G2](https://my.g2.com/~/pricing_and_contracting), then navigate to **Market Intelligence** > **Pricing and Contracting**. ### Getting started with Pricing and Contracting To get started, search for and select up to five of your competitors using the *Competitors* dropdown. ![choose competitors](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-add-competitors.gif) By default, G2 populates the *Competitors* dropdown with the top five products in your main category. You can modify your list of competitors to include any product in a shared product category. G2 plots your Pricing and Contracting data on line graphs and assigns each of your competitors a unique color to help you visualize trends. ![line graph chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-pricing-and-contracting-graph.png) Hover over a date on the horizontal axis to preview the corresponding chart data, including the average value and the total number of responses, for each product. ![line graph chart data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-line-graph-chart-data.gif) G2 represents data points associated with a low number of responses using an open circle. ![minimum response threshold](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-response-threshold.png) If a product did not receive any responses for a point in time, G2 connects adjacent points with a dashed line to help you extrapolate trends. For example, the product shown in the following image did not receive any Perceived Cost ratings in June of 2022. ![extrapolate pricing and contracting data](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-extrapolation-pricing-and-contracting.png) For more information on filtering and exporting your Pricing and Contracting data, refer to the [Filtering Market Intelligence data](/docs/market-intelligence#filtering-market-intelligence-data) and [Exporting Market Intelligence data](/docs/market-intelligence#exporting-market-intelligence-data) sections. ### Pricing and Contracting Summary The *Pricing and Contracting Summary* panel uses AI-generated insights to help you understand how your product's pricing and contracting terms are perceived within your competitive landscape.This includes highlighting areas where your product excels and identifying opportunities for improvement. ![Image showing the pricing and contracting summary panel in Market Intelligence.](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/mi-pricing-and-contracting-summary.png) G2 dynamically creates unique, natural-language summaries from reviews matching your selected date range, competitors, and other filter criteria. AI-generated insights are refreshed daily. You should use AI-generated insights as a starting point for deeper analysis of Pricing and Contracting data. ### Data sources: Pricing and Contracting The following table lists each Pricing and Contracting graph and the corresponding question on the review form. | Graph | G2 review form question | | --- | --- | | Perceived Cost | “Is this product expensive?” | | Average Discount Given | “What percent discount did you receive?” | | Average Contract Length | “What is the term of your contract?” | On the G2 review form, reviewers are asked to select their discount and contract length from a list of preset ranges. ![review form ranges example](https://documentation-g2-com-images.s3.us-east-1.amazonaws.com/market-intelligence-discount-range-review-form.png) To simplify data analysis, G2 converts each range to a single average value. For example, if a user selects a discount of **“11-20%”**, G2 uses 15% in your chart data.