Marketo emails with G2 marketing content

  • Updated on Sep 7, 2023
  • Published on Jul 22, 2021
  • 1 minute(s) read
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Adding G2 Badges and Star Rating widgets to Marketo emails enables you to highlight your G2 reviews and drive review generation efforts.

Before getting started

Before proceeding with the following steps, make sure you have the embed code for the G2 Badge or Star Rating widget you want to add to your email.

To access G2 Badge embed codes, go to my.G2, then Marketing Content > G2 Badges.

The G2 Badges tab in my.G2.

To access Star Rating widget embed codes, go to my.G2, then Marketing Content > Widgets > Star Rating Widget.

The Star Rating widget tab in my.G2.

Embedding G2 marketing content in Marketo emails

Demo of adding G2 content to an email to Marketo

To add G2 Badges or Star Rating widget to Marketo emails:

  1. Log in to Marketo, then select Design Studio.
  2. Select an existing email, or create one by selecting Email actions > New email.
  3. Select the Modules tab, then select and drag a Text module to your canvas.
  4. In the canvas, select the text module, then select the text area to reveal the Settings icon.
  5. Select Settings > Edit to access the text editor.
  6. From the toolbar, select Edit HTML to access the HTML Source Editor.
  7. Paste your embed code from my.G2, then select Apply. Your text module preview will update immediately.
  8. Select Save to add the G2 Badge or Star Rating widget to your email draft.