Marketo smart campaigns with G2 data

Marketo smart campaigns enable your organization to automate its marketing and sales strategies. With the G2 Marketo integration, you can utilize G2 Buyer Intent data to trigger smart campaigns.

For example, you can create a smart campaign that automatically sends a specific marketing email when a contact has viewed a G2 comparison page for your product and a competitor’s product. This automation allows your organization to automatically identify the customers you want to target as part of an account-based marketing strategy or general sales qualification process, and then supply the marketing and sales content for those specific customers.

Marketo resources for creating smart campaigns

To gain more in-depth knowledge of how to create Marketo smart campaigns, review Marketo’s Understanding Smart Campaigns documentation.