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Marketo

7 Articles in this category
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What’s covered in this integration guide (and what’s not)

Marketo guidance outside the G2 Marketo integration The primary purpose of this documentation is to help users better understand the G2 Marketo integration experience. This includes information on how to implement the integration, how G2 Buyer Int...
Updated on : 21 Jul 2021

Basics of the G2 Marketo integration

The G2 Marketo integration houses G2 data in a G2 customer organization’s Marketo instance. The integration relies on the G2 API, Marketo’s REST API protocols, and authentication protocols to deliver G2 data to custom fields in Marketo. How G2 dat...
Updated on : 23 Jul 2021

Implementation

This page details every step you need to take to implement the G2 + Marketo integration. 1. Authentication Your organization must be authenticated by G2 before you can access the Marketo integration. To authenticate, you must have your Marketo C...
Updated on : 02 May 2022

G2 Buyer Intent data and Marketo

G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competi...
Updated on : 06 May 2022

Marketo programs with G2 data and marketing content

Marketo programs can be used to combine a variety of elements across Marketo into a single marketing initiative. These elements can include smart lists, smart campaigns, emails, and landing pages. Combining these elements into a single program pro...
Updated on : 26 Apr 2022

Marketo lists with G2 data

Marketo lists can be a key aspect of segmentation, account-based marketing, sales qualification, and nurture campaigns. With the G2 Marketo integration, you can create and use lists based on specific Buyer Intent signals. For example, you can crea...
Updated on : 28 Sep 2021

Marketo smart campaigns with G2 data

Marketo smart campaigns enable your organization to automate its marketing and sales strategies. With the G2 Marketo integration, you can utilize G2 Buyer Intent data to trigger smart campaigns. For example, you can create a smart campaign that au...
Updated on : 28 Sep 2021

Marketo emails with G2 marketing content

This functionality is not directly tied to the G2 Marketo integration. If your organization has a G2 plan and Marketo, this information is useful even without completing the Marketo integration. You can use G2 badges t...
Updated on : 22 Jul 2021

Marketo landing pages with G2 marketing content

You can use G2 marketing content such as badges and widgets to populate Marketo-created landing pages. Using badges and widgets can benefit your organization in a variety of ways, including: Driving G2 review generation efforts. Highlighting c...
Updated on : 22 Jul 2021

Troubleshooting and support

While G2 would love to help every user with their G2 Marketo integration needs, our support teams are only equipped to help with the integration-specific experience. To help G2 users with broader Marketo knowledge, we provide links where possible in...
Updated on : 22 Jul 2021