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      Marketo

      6 Articles in this category
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      What’s covered in this integration guide (and what’s not)

      Marketo guidance outside the G2 Marketo integration The primary purpose of this documentation is to help users better understand the G2 Marketo integration experience. This includes information on how to implement the integration, how G2 Buyer Int...
      Updated on : 21 Jul 2021

      Basics of the G2 Marketo integration

      The G2 Marketo integration houses G2 data in a G2 customer organization’s Marketo instance. The integration relies on the G2 API, Marketo’s REST API protocols, and authentication protocols to deliver G2 data to custom fields in Marketo. How G2 dat...
      Updated on : 23 Jul 2021

      Implementation

      This page details every step you need to take to implement the G2 + Marketo integration. Video documentation Before getting started You must repeat the implementation steps for each of your G2-listed products. If your my.G2 user account ca...
      Updated on : 10 Oct 2022

      G2 Buyer Intent data and Marketo

      Updated on : 19 Apr 2023

      Marketo programs with G2 data and marketing content

      Marketo programs can be used to combine a variety of elements across Marketo into a single marketing initiative. These elements can include smart lists, smart campaigns, emails, and landing pages. Combining these elements into a single program pro...
      Updated on : 26 Apr 2022

      Marketo lists with G2 data

      Marketo lists can be a key aspect of segmentation, account-based marketing, sales qualification, and nurture campaigns. With the G2 Marketo integration, you can create and use lists based on specific Buyer Intent signals. For example, you can crea...
      Updated on : 28 Sep 2021

      Marketo smart campaigns with G2 data

      Marketo smart campaigns enable your organization to automate its marketing and sales strategies. With the G2 Marketo integration, you can utilize G2 Buyer Intent data to trigger smart campaigns. For example, you can create a smart campaign that au...
      Updated on : 28 Sep 2021

      Marketo emails with G2 marketing content

      This functionality is not directly tied to the G2 Marketo integration. If your organization has a G2 plan and Marketo, this information is useful even without completing the Marketo integration. You can use G2 badges t...
      Updated on : 22 Jul 2021

      Marketo landing pages with G2 marketing content

      You can use G2 marketing content such as badges and widgets to populate Marketo-created landing pages. Using badges and widgets can benefit your organization in a variety of ways, including: Driving G2 review generation efforts. Highlighting c...
      Updated on : 22 Jul 2021
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