---
title: "Review Refresh"
slug: "review-refresh"
updated: 2025-11-06T22:56:12Z
published: 2025-11-06T22:56:12Z
canonical: "documentation.g2.com/review-refresh"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Review Refresh

Review Refresh enables you to request updated reviews from your existing reviewer base, helping you maintain a current, trusted presence on G2.

![review refresh hero image](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-campaign.png)

## Basics of Review Refresh

A Review Refresh campaign re-engages past reviewers through a simplified form to improve review recency and visibility in G2 filters.

You can request a refresh for reviews submitted between seven months and four years ago. Updated reviews retain the original content and add new feedback.

              
              

Reviewers are automatically excluded if they no longer have a G2 account, previously unsubscribed from review requests, were flagged as spam, use a free email domain, or are restricted by privacy regulations. Eligibility checks may reduce the final reviewer list compared to your total number of decayed reviews.

Refreshed reviews qualify for incentives, even if the original review was rewarded. If incentives are enabled, reviewers can earn a Visa or Amazon gift card for completing the refresh.

![Incentive options for a review refresh campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-incentivized-campaign.png)

Reviewers receive an email request with a secure login link. The refresh form asks for an updated rating, details about what has changed or could improve, and any new product categories. Reviewers can also select *I no longer use this product* to opt out.

![Review Refresh example email](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-example-email.png)

## Requesting a Review Refresh campaign

![The review refresh tab in my.g2](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-hero-image%281%29.png)

1. Go to [my.G2](https://my.g2.com/~/review_update_campaigns) > **Reviews** > **Refresh Reviews**.
2. In the *Campaign Details* panel, enter the *Desired Start Date* and *Campaign Title*.
3. In the *Campaign Budget* panel, select whether the campaign will be **Incentivised** or **Non-incentivized**, then select the Gift Card Type and Gift Card Amount.
4. To add funds to your *Current Campaign Balance*, enter an amount in the *How much more budget do you want to add?* field. To add funds to your *Available Account Balance*, select **Purchase More Funds**.

              
              

For more information on adding funds to your campaign landing page, refer to the [Campaign Dashboard](https://documentation.g2.com/docs/campaign-dashboard#managing-campaign-funds) documentation.

1. Select **Launch Campaign**.

              
              

G2 sends one initial email and one follow-up reminder to eligible users.

Updated reviews appear on G2.com with an updated timestamp.

![Updated time stamp on a review](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-updated-timestamp%281%29.png)

              
              

Refreshing reviews improves your review recency metric.

When a reviewer updates their existing review, the review decay resets and the review regains scoring weight.

### Editing or deactivating a campaign

![A deactivated review refresh campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-deactivate.png)

To deactivate a campaign:

1. Go to [my.G2](https://my.g2.com/~/review_update_campaigns) > **Reviews** > **Review Refresh**.
2. Set the *Review Refresh Campaign* slider to **Inactive**.

### Monitoring campaign performance

After launch, track progress in the **Review Refresh metrics** table. Review queued emails, submitted reviews, and approval counts to measure engagement and completion rates.

![review refresh metrics table in my.g2](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/review-refresh-metrics.png)