G2 also offers the following category sorting options to buyers: Popularity : Sort by the total number of reviews. Satisfaction : Sort by Satisfaction score. To be eligible for G2 Sort, a category must have at least three products with 10+ reviews

Self-Service Review Campaigns enable you to collect G2 reviews by sending outreach directly to your users while managing incentives and billing within my.G2. Basics of Self-Service Review Campaigns Each campaign includes a branded review landing page that

The Paid Promotions tab enables you to configure and manage quarterly ad campaigns for your product across G2. Basics of Paid Promotions Where Paid Promotions appear on G2 Your promotion appears in different positions depending on the page type. On

and must be regenerated for continued access. Select Details to view the permissions assigned to the token. To use your token with G2's syndication APIs, refer to the Get started with G2 review syndication and Get started with G2

incentivized, select the Gift Card Type and Gift Card Amount . Select Purchase More Funds to add funds to your account or use the How much more budget do you want to add? field to allocate available funds to your campaign

Code . Paste the script into the of your conversion page. Select Next , then follow the on-screen instructions to complete setup. A conversion is recorded each time a user reaches the page where the script is installed. Testing the

Review Campaign Dashboard enables you to track review performance, monitor active campaigns, and create new campaigns. You can track both G2-managed and self-managed review campaigns from this page. For more information on G2-managed campaigns, refer to Self

G2 Executive Summary enables you to track your entire product portfolio, providing quarterly insights into market trends and competitor performance. Basics of Executive Summary The Executive Summary dashboard contains aggregations of data for all products in your organization and product

Please reference the G2 API documentation site for more information.

an option from the Change Main Category dropdown. The selected category must already be associated with your product. To update your full list of categories, select Request Updates to contact G2 Support . For a complete list of G2 categories

research and competitor interest.

search results. From the time this feature is first enabled, search engines can take between two weeks and three months to include G2 star ratings in search results. While enabling star ratings in search engines makes your webpages eligible for

Select Save to create your Integration User. To assign a G2 license to the Integration User: From the left sidebar, search for and select Installed Packages . Find the G2 CRM Connector package, then select Manage Licenses . From the Licensed

a highly-trafficked page of your website can provide a passive, “always-on” way to capture reviewer interest. Dynamic prompts capture reviewer interest while their engagement is already high. For example, after a user completes a certain action on

The G2 API provides programmatic access to G2’s product, category, and review data. Use the API to integrate G2 data into your workflows and applications. G2 Developer Portal → G2 API Reference → Open G2 API Reference G2's API is

G2 updates products and features on an ongoing basis. The following release notes provide brief information about some of the significant, customer-impacting releases that G2 has made available, along with links to more complete documentation. October 2025 Self-Service

G2 continues to expand structured content, AI evaluation, and data integrations across the platform. These updates focus on improving how buyers discover products, increasing trust in review data, and providing more actionable insights for evaluating vendors. Q1 2026 New Features

The G2 MCP Server enables you to connect AI assistants to G2 buyer intent data, competitive intelligence, product catalog data, and review analytics. Use this server to identify companies researching your products, understand which competitors they evaluate, prioritize accounts for

The G2 Folders tab makes it easy to share your G2 content on social media, drive traffic to a product’s G2 profile, and increase engagement. G2 Folders contains your product’s G2 reviews and all G2-licensed content, such