---
title: "Self-Service Review Campaigns"
slug: "self-service-review-campaigns"
updated: 2026-02-26T22:09:16Z
published: 2026-02-26T22:09:16Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Self-Service Review Campaigns

Self-Service Review Campaigns enable you to collect G2 reviews by sending outreach directly to your users while managing incentives and billing within my.G2.

![The self service review campaigns page in my.g2](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrc-hero-image.png)

## Basics of Self-Service Review Campaigns

Each campaign includes a branded review landing page that generates automatically after setup.

![Self service review campaigns landing page example](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrv-landing-page.png)

You can share the landing page link directly with your audience or select G2 sends emails to have G2 distribute review invitations. When G2 sends emails, outreach follows a three-email cadence that includes one initial invitation and two reminders.

### Review credits and billing

Incentivized campaigns are billed only for reviews that pass moderation and are marked as approved. Rejected or pending reviews do not generate charges.

Each approved review is billed based on the selected incentive amount and appears on your monthly invoice.

A credit card is required to activate an incentivized campaign. The card provides coverage for potential overages.

If your account includes available review credits, charges are applied to those credits first. Once credits are exhausted, remaining charges are billed to the credit card on file.

To view credits, charges, and payment methods, go to [my.G2](https://my.g2.com/~/payments/invoices), then navigate to **Account** > **Payments**.

## Creating a campaign

Use the self-service form to create an incentivized or non-incentivized review campaign landing page.

![The self service review campaigns page in my.g2](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrc-hero-image.png)

To create a review campaign:

1. Go to [my.G2](https://my.g2.com/~/selfservice_campaigns/new), then **Reviews** > **Self-Service Review Campaigns**.
2. Under *Audience Reach Method*, select one of the following:
  - **`{your product name}` sends emails**: You distribute the landing page link directly. The landing page link is active once the campaign is funded, regardless of any auto-generated start date shown in the form.
  - **G2 sends emails**: Specify the *Desired Start Date*, *Primary Location/Time Zone of Reviewers*, and upload your customer contact list.
3. In *Campaign Details*, enter a *Campaign Title*, *Your Name*, and *Your Email*, then enter a review goal or choose *Unlimited Reviews*.

If you select *Unlimited Reviews*, the campaign continues issuing incentives for approved reviews while funding remains available. There is no predefined cap on the number of incentivized reviews.

Use this option if you plan to reuse the landing page link for ongoing review collection without adjusting your review goal.

1. (Optional) Under *Select target categories*, choose up to three categories to guide review attribution.
2. Under *Campaign Incentive Status*, select one of the following:
  - **Incentivized** to offer a reward.
  - **Non-Incentivized** to collect reviews without a reward.
3. If you selected **Incentivized**, choose a *Gift Card Type* and enter the *Individual Gift Card Amount (USD)*.
4. Review the *Campaign Price Estimation* panel to confirm estimated totals and available credit.
5. Select **Review Campaign**.

A confirmation page displays your campaign details, including *Review Goal*, *Timing*, *Incentivization*, *Audience*, and *Campaign Price Estimation*. Review each section carefully before scheduling.

![Confirmation page for a self service review campaign showing a pending status](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrc-confirmation-page%281%29.png)

To complete setup, select **Add Credit Card** then select **Schedule Campaign**.

![The add credit card button shown on the confirmation page of a self service review campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrc-add-credit-card.png)

A credit card is required to complete the order to cover potential overages from incoming reviews.

### Monitoring campaign performance

Campaigns appear in the [Review Campaign Dashboard](https://my.g2.com/~/selfservice_campaigns) in the *Your Campaigns* panel.

![A live self service review campaign show on the review campaign dashboard page in my.G2](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrv-live-campaign.png)

Select **Details** to view campaign analytics, including review volume, incentive performance, and email engagement data. You can also access your campaign’s landing page URL from this page.

![The Details button on a self serve review campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrc-see-details.png)

Select **Stop Campaign** to end the campaign and prevent additional incentivized reviews from being collected.

![The Stop Campaign button on a self service review campaign](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/ssrv-stop-campaign.png)

For more information on managing active campaigns and viewing analytics, refer to the [Campaign Dashboard](https://documentation.g2.com/docs/campaign-dashboard) documentation.