- 18 Jan 2023
- 2 Minutes to read
Basics of the G2 + Pendo integration
- Updated on 18 Jan 2023
- 2 Minutes to read
The G2 + Pendo integration enables you to display your G2 review form directly in your Pendo guides.
Incentivization and segmentation
Per the G2 Community Guidelines, your organization cannot segment reviewers to solicit only positive reviews.
Collecting more, high-quality reviews also means that your products are more likely to be highlighted in one of G2’s “Best Of” lists or other quarterly reports.
Refer to G2's Research Scoring Methodologies to better understand how reviews impact those lists and reports.
Only non-incentivized reviews are available for submission via the Pendo integration. Gift cards or other incentives can not be attached to this process.
When the user reaches the G2 review form embedded in your Pendo guide, Pendo securely passes the reviewer’s email address to G2. If the reviewer has an existing G2 account, they will be automatically logged in to leave their review.
If the reviewer cannot be matched to an existing G2 account, their review is associated with their email address and retained by G2. If the reviewer creates a G2 account with the same email address, this review will be associated with their new account.
Avoid including special characters such as + with the email address as they can prevent the G2 review form from displaying correctly.
If Pendo is unable to identify the email address of a user, they are prompted to log in to G2 or create an account.
Review form and moderation
The Pendo integration uses a shortened review form to make it easier for reviewers to submit feedback without compromising the quality of the review. You can also add your own questions to your G2 review form. For more information on adding custom questions, refer to G2’s Custom Questions documentation.
Reviews submitted via this integration undergo the same manual moderation process as any other review submitted to G2.
If Pendo cannot identify the email address of your reviewer, they are not presented with the short form. For more information, refer to the Reviewer authentication section.
Pendo only permits one Code Block per step in a guide. For more information, refer to Pendo’s Custom Code documentation.
Tracking reviews generated via Pendo
To monitor the success of the Pendo integration in generating G2 reviews:
- Go to my.G2, then Review Management > Review Activity.
- Select Review API from the Review Source drop-down to filter reviews by sourced type.
If your organization uses other G2 reviews integrations besides Pendo, or uses G2's API directly for additional review generation efforts, this data will also be included in your filtered view.