---
title: "How G2 ensures authentic reviews"
slug: "how-g2-ensures-authentic-reviews"
updated: 2025-09-18T22:54:14Z
published: 2025-09-18T22:54:14Z
canonical: "documentation.g2.com/how-g2-ensures-authentic-reviews"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How G2 ensures authentic reviews

# How G2 ensures the authenticity of published reviews Every review on G2 goes through a multi-step moderation process to ensure it comes from a real user with valid professional experience.

## How we verify authenticity

G2 ensures authenticity in published reviews using a number of factors:

**Manual moderation**: Every review is reviewed by a member of G2’s moderation team. [img]

**Login required**: Reviewers must sign in with a business email, LinkedIn account, or personal Gmail account. All published reviews include the following label:

![validated-reviewer.png](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/validated-reviewer%281%29.png?sv=2026-02-06&spr=https&st=2026-11-06T10%3A51%3A48Z&se=2026-11-06T11%3A51%3A48Z&sr=c&sp=r&sig=9iXR0Mo6pI6vQAnFLv9AuZNl1SMX7%2BLj%2Fhi6knw%2BUUs%3D)

**Screenshot verification**: Reviewers can upload screenshots to support their claims. These are never made public. Reviews that include validated screenshots receive the following label:

![verified-current-user.png](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/verified-current-user.png?sv=2026-02-06&spr=https&st=2026-11-06T10%3A51%3A48Z&se=2026-11-06T11%3A51%3A48Z&sr=c&sp=r&sig=9iXR0Mo6pI6vQAnFLv9AuZNl1SMX7%2BLj%2Fhi6knw%2BUUs%3D)

**Conflict of interest checks**: Each G2 review is checked by a human. Reviewers who have a business relationship with a vendor (or their competitor) that could create bias (such as a reseller) can share insight, but their reviews do not count toward scoring. These reviews are flagged with a *Business Partner* label:

![trust-and-scoring-business-partner-tag.png](https://cdn.document360.io/1759d01c-b118-4f31-81f7-e4011071a6d4/Images/Documentation/trust-and-scoring-business-partner-tag.png?sv=2026-02-06&spr=https&st=2026-11-06T10%3A51%3A48Z&se=2026-11-06T11%3A51%3A48Z&sr=c&sp=r&sig=9iXR0Mo6pI6vQAnFLv9AuZNl1SMX7%2BLj%2Fhi6knw%2BUUs%3D)

          
          

G2 permits AI-generated reviews under specific conditions. See the [AI review moderation guidelines](https://learn.g2.com/g2-ai-review-moderation) for details.