---
title: "How the Market Presence Score is calculated"
slug: "how-the-market-presence-score-is-calculated"
updated: 2025-09-18T22:54:05Z
published: 2025-09-18T22:54:05Z
canonical: "documentation.g2.com/how-the-market-presence-score-is-calculated"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.g2.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How the Market Presence Score is calculated

The Market Presence Score is one of the key factors G2 uses to evaluate software products. It reflects a product’s reach, reputation, and visibility in the market.

          
          

For more information about scoring, refer to the [Research Scoring and Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies) documentation.

## What goes into the score?

The Market Presence score is based on several metrics, including:

- Company size
- Web presence
- Social following
- Employee count
- Number of reviews
- Website traffic
- Geographic presence
- Category-specific product visibility

These inputs help provide a balanced view of a product’s market footprint.

          
          

While company size is a factor, large companies don’t automatically have an advantage. The score is designed to reflect presence within a specific category, not just size.