Marketo: List associated companies researching your product category

This example smart list shows associated companies that have viewed a G2 product category page that includes your product.

G2 category pages list all products in a product category. This Buyer Intent activity could mean that the company is performing general research to determine the product options available to them, but they are still early in the buyer journey.

As G2 Buyer Intent signals are mapped to all people across an associated company, using this example list for a smart campaign will result in all people across a company being affected.

Complete the following steps to build this smart list:

1. Go to your Marketo instance, and then select Database.
2. Select New > New Smart List.
3. In the New Smart List pop-up, choose a folder and enter a name for the smart list. G2 suggests including a description with details of the filters used to create the smart list.
4. Select Create.
5. Select the Smart List tab.
6. Search for the G2 Pages Viewed filter. Select and drag it to the smart list canvas.
7. Select the contains operator and enter category in the text field.

8. The smart list should auto-save. Select the People tab to view the people (associated companies) that meet the filter criteria.

Your smart list might need time to process depending on the quantity of G2 Buyer Intent data available in your Marketo instance.