Release notes (2021)

G2 updates products and features on an ongoing basis. The following release notes provide brief information about some of the significant, customer-impacting releases that G2 has made available, along with links to more complete documentation.

November 2021

Custom questions

You can now add custom questions to the standard G2 review form! Custom questions enable your organization to collect information from reviewers that is specific to your product.

October 2021

Four new G2 Buyer Intent integrations

Four new G2 integrations have been released, including:

• 6sense
• Demandbase
• RollWorks
• Triblio

These integrations enable you to use your organization's G2 Buyer Intent data in the platforms that are already part of your user's workflows!

my.G2 Buyer Intent tab enhancements

G2 has added several options to your my.G2 Buyer Intent information that makes it easier to filter Buyer Intent signals and spot activity by your ideal buyers. To find your Buyer Intent, go to my.G2.com and access Buyer Activity > Buyer Intent > Your Signals (or open this link to go there directly).

The new Ideal Customer Profile (ICP) filters enable you to include and exclude Buyer Intent signals based on several factors, including the buyer organization's demographics, G2 product categories, and the specific type of signals generated.

Firmographic analytics have also been added to provide an easy view of your Buyer Intent signals based on activity by country and employee counts.

You can also simplify your view of buyer activity using the new Edit Table View. These filters enable you to add and remove columns of information so you can review only the information that is most important to your organization.

September 2021

Quarterly Report Grid Widget

If your organization has purchased a quarterly G2 Grid Report, you now have access to the Quarterly Report Grid Widget! This new Grid Widget type prominently features your logo and helps showcase your product's position in a quarterly G2 Grid ranking.

To find your Quarterly Report Grid Widgets, go to my.G2.com and access Marketing Content > Widgets > Grid Widget (or open this link to go there directly).

Pinned questions

To better assist buyers and product users, G2 now adds up to four pinned questions to the Discussion section of product profiles for certain products. These questions are generated as a result of extensive market research by G2 to determine the questions that customers ask most frequently.

Configuration Assistant

The new Configuration Assistant makes it easier to implement and manage the G2 CRM Connector for Salesforce! Now, when setting up the integration, the Configuration Assistant enables your organization to quickly complete and verify important steps in the implementation process.

Packages & Pricing tab updates

Improvements have been made to the way you add packages and pricing to your G2 product profile. The new Add a Pricing Edition layout enables you to add more information about your packages and pricing, including types of units, billing frequency, and monetary currency.

August 2021

In-app G2 review prompts

In-app review prompts make it easier for reviewers to submit reviews to G2.com, and eliminates the requirement that vendors supply G2 with customer email lists to fuel Review Campaigns!

July 2021

G2 Pendo integration

The G2 Pendo integration makes it easier for reviewers to submit reviews to G2.com, and eliminates the requirement that vendors supply G2 with customer email lists to fuel Review Campaigns.

Values & Ethics tab in my.G2

The Values & Ethics tab has been added to my.G2. Adding information about your organization's values enables buyers to have more agency in their decisions and ensure their values align with the vendors they are purchasing products from.

June 2021

G2 Medallia integration

The G2 Medallia integration makes it easier for reviewers to submit reviews to G2.com, and eliminates the requirement that vendors supply G2 with customer email lists to fuel Review Campaigns.

LinkedIn Matched Audiences integration enhancement

Vendors that receive multiple categories of G2 Buyer Intent data as part of their G2 plan can now create LinkedIn Matched Audiences segments that only include specific categories. This enables you to create more targeted LinkedIn ad campaigns based on G2 Buyer Intent category activity!

April 2021

Star ratings in search engine results

By embedding G2’s Star Rating Widget, you can also gain star ratings in Google and other search engines based on your product’s G2 rating.

Google and other search engines display aggregate ratings for products. The result includes visual stars, review scores, number of reviews, and other information.

February 2021

Campaign Dashboard

You can now manage live Review Campaigns directly in the my.G2 Campaign Dashboard tab! The following capabilities have been added:

• Purchase additional gift card funds via credit card.
• Apply those gift card funds to a Review Campaign, and then move funds across campaigns as needed.
• See how much of a gift card budget has been used for a Review Campaign.

This means you no longer have to rely on G2 Customer Support for these tasks, making it quicker and more efficient to manage Review Campaigns in real-time.