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    Dreamdata
    • 09 Oct 2024
    • 2 Minutes to read
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    Contents

    Dreamdata

    • Updated on 09 Oct 2024
    • 2 Minutes to read
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    Article summary

    The G2 + Dreamdata integration enables you to measure the influence of G2 Buyer Intent signals on ROI and understand how G2 Intent signals contribute to pipeline generation and revenue.

    Image showing G2 buyer intent signals in Dreamdata

    Basics of G2 + Dreamdata integration

    About G2 Buyer Intent data

    G2 Buyer Intent captures enriched data about buyers researching your product across G2. Buyer Intent signals can be generated by a variety of buyer actions, including interacting with your G2 product profile page, comparing your product to a competitor, and viewing alternatives for a product in a shared category. This data enables your sales, marketing, and customer success teams to identify a buyer's stage in the buyer journey.

    G2 sends all Buyer Intent signals, except for licensed content, pricing, and reference page signals, to your Dreamdata workspace. Refer to the Buyer Intent documentation for more information on signal types, checking the signals included in your subscription, and more.

    How G2 Buyer Intent data auto-maps to Dreamdata

    Buyer Intent signals are automatically mapped (auto-mapped) to companies in Dreamdata by matching the website domain on the Buyer Intent signal to a company with the same domain in Dreamdata. Multiple Buyer Intent signals can be mapped to a single Dreamdata company, but a single signal cannot be mapped to multiple Dreamdata companies.

    Where G2 data appears in Dreamdata

    Customer journeys

    G2 Buyer Intent data appears in the touchpoint timelines for Companies in Dreamdata. You can hover over a touchpoint to reveal more details about the event including the Channel, Source, and Campaign.

    The Campaign indicates the G2 Buyer Intent Signal type. Signal types include: Profile, Alternatives, Category, Sponsored Content Views, and Reviewers.

    image showing hover action in Dreamdata, revealing details about G2 events

    You can filter all companies showing high-intent activity on G2 to uncover hidden demand in the Reveal tab.

    image showing reveal report in Dreamdata filtered by G2 sources

    Engagement

    In the Engagement tab, you can track the impact of G2 website traffic on each funnel stage using the Events report and segment G2 intent data by firmographics with the Segmentation report.

    image showing the events report using G2 data in Dreamdata

    Performance

    In the Performance tab, you can assess the ROI of your G2 investment, compare G2 performance with other marketing activities, and analyze which G2 intent signals most impact your pipeline.

    image showing the ROI report in Dreamdata using G2 buyer intent data

    Revenue analytics

    You can track how G2 signals influence prospects and gain insights into G2's impact on revenue in the Revenue Attribution tab.

    image showing G2's impact on revenue in Dreamdata's Revenue Attribution report

    B2B benchmarks

    You can evaluate your G2 budget spend and performance against industry standards in the B2B Benchmarks tab.

    image showing the Ad Performance report using G2 budget data

    Implementation

    demo showing where you enter G2 API token in Dreamdata

    To set up the G2 + Dreamdata integration:

    1. Go to my.G2, then Integrations > Integration Hub.
    2. Select the Dreamdata tile, then select Authenticate Now.
    3. Navigate to Integrations > API Tokens & Apps.
    4. Create a new API token by entering a Label, selecting Dreamdata from the Integration Partner dropdown, then selecting Create New Token.

    demo showing how to create an API token in my.g2

    1. Log in to Dreamdata, then navigate to Data Platform > Sources and select G2.
    2. When prompted, enter your API token into the API Key field, then select Enable.
    3. [Optional] In the Annual Cost panel, enter the cost for your G2 subscription in the Cost field and select Save.

    Buyer Intent data is delivered to Dreamdata every 24 hours.

    What's Next