Basics of the G2 LinkedIn Matched Audiences integration

The G2 LinkedIn Matched Audiences integration enables you to build audience segments for your LinkedIn ad campaigns based on G2 Buyer Intent data.

You build audience segments in my.G2 based on the Buyer Intent data you receive for a product as well as filtering options like industry and employee count. Then, G2 uses the website domain information for each of the companies in your list to map to available companies in LinkedIn. The companies that match the domain information available to G2 are included in the LinkedIn audience segment.

With the audience segment built, your organization can use it as part of your LinkedIn ad campaigns.