• 12 May 2022
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This page details every step you need to take to implement the G2 + Demandbase integration.

You must repeat these steps for each of your G2-listed products.

1. Set the integration status

To set your G2 + Demandbase integration status:

  1. Go to my.G2, then Integrations > Integration Hub.
  2. Select the Demandbase ABM Platform tile.
  3. Set the Integration Status slider to Active.


2. Create an API token

The G2 + Demandbase integration requires an API token to access G2 Buyer Intent data.

To generate an API token for this integration:

  1. Go to my.G2, then Integrations > API Tokens.
  2. Enter a Label for the new API token, then select Demandbase from the Integration Partner dropdown.
  3. Select Create New Token.
  4. Your API token populates in the Existing Tokens section. Select the clipboard to copy the API token.


3. Enable G2 Buyer Intent data in Demandbase

Demandbase integration implementation

To enable the flow of G2 Buyer Intent data to Demandbase:

  1. Log in to Demandbase One, then select the Settings icon in the lower-left corner.
  2. Search for and select Integrations from the Demandbase-Wide Settings category.
  3. Select Create Data Source, then select G2.
  4. Enter the name of your product in the G2 Product Profile field. Paste your my.G2-generated API token in the API Key field.
  5. Select Save.

Buyer Intent data begins flowing to Demandbase within 48 hours following activation.