G2 MCP Server

New
  • Published on Feb 2, 2026
  • 2 minute(s) read
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Description

The G2 MCP Server provides direct integration with G2's buyer intent data, competitive intelligence, product catalog, and review analytics. This server enables AI assistants to access G2's comprehensive B2B software marketplace data, including real-time buyer research signals, competitive evaluation patterns, product reviews, and category taxonomies.

With this integration, you can analyze which companies are researching your products, understand competitive dynamics, export high-intent prospects for sales outreach, and gain insights from customer reviews—all through natural language queries.

Features

  • Buyer Intent Intelligence: Track companies showing interest in your products, monitor engagement levels with intent scoring, and identify hot prospects for sales prioritization
  • Competitive Intelligence: Discover which competitors your prospects evaluate, analyze comparison patterns, and understand head-to-head competitive dynamics
  • Review Analytics: Access customer reviews with market intelligence context including company segments, industries, feature ratings, and competitive switching patterns

Setup

  1. Visit the Anthropic MCP Directory
  2. Find and connect to G2 MCP 3. Complete OAuth authentication with your G2 account
  3. The server will be ready to use immediately after authentication

Authentication

This server requires OAuth authentication. You'll need:

  • A valid G2 account with appropriate access permissions
  • Products registered on G2 to access the above listed features
  • Some features may require specific G2 subscription levels (contact G2 for details)

Usage Examples

Example 1: Company Research for Sales Outreach

User prompt: "Show me companies researching G2 Ads with their intent scores and which competitors they're comparing"

What happens:

  • Server retrieves buyer intent signals for companies interested in your product
  • Returns company names, intent scores (0-100 scale), and activity levels
  • Identifies competitor products being evaluated (e.g., StackAdapt, The Trade Desk, Adobe Advertising Cloud)
  • Provides firmographic context (company size, location, domain)

Example 2: Prioritize Prospecting Accounts

Focus outreach on accounts with active buying signals
User prompt: "Which accounts should I prioritize this week based on G2 intent signals?"

What happens:

  • Server queries recent buyer intent activity across your products
  • Ranks accounts by intent score and engagement level (activity count, visitor count)
  • Returns prioritized list with company details (name, domain, size, location)
  • Highlights enterprise opportunities and high-intent prospects for immediate follow-up

Example 3: Pre-Call Briefing with Buyer Intelligence

User prompt: "Give me a pre-call briefing for Confluent using G2 data"

What happens:

  • Server retrieves recent buyer intent activity for the specified company
  • Identifies specific competitors the company is researching (e.g., The Trade Desk, Adobe)
  • Summarizes signal types (profile views, comparison pages, pricing views)
  • Provides day-level activity timeline to show buying urgency
  • Returns actionable insights: intent score, competitive context, and recommended talking points

Privacy Policy

See G2's privacy policy: https://www.g2.com/static/privacy

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