G2 MCP Server

The G2 MCP Server enables you to connect AI assistants to G2 buyer intent data, competitive intelligence, product catalog data, and review analytics.

Use this server to identify companies researching your products, understand which competitors they evaluate, prioritize accounts for outreach, and analyze review data through natural language prompts.

Basics of G2 MCP Server

Features

• Buyer Intent Intelligence: Track companies researching your products, review intent scores, and identify accounts for prioritization.
• Competitive Intelligence: Discover which competitors prospects evaluate and review comparison patterns.
• Review Analytics: Access review data with market intelligence context including company segments, industries, feature ratings, and competitive switching patterns

MCP-enabled partners

The G2 MCP Server can be used with supported partner platforms to bring G2 data into AI agents and workflow automation tools.

HubSpot

The G2 MCP for HubSpot enables Breeze Agents to access G2 buyer intent data, review data, and competitor intelligence in real time.

Breeze Agents can access buyer intent signals, competitor intelligence, and review data to support account prioritization, pre-call preparation, and account research.

The following datasets are available through the G2 MCP Server:

• Buyer Intent Signals
• Product Reviews
• Product Catalog
• Category Taxonomy

Requirements

• HubSpot subscription with access to Breeze Agents
• G2 subscription
• Additional G2 entitlements may be required for buyer intent data

Limitations

• Read-only access to G2 data
• Available through Breeze Agent workflows only
• Does not write data to HubSpot records by default

Gong

The G2 MCP for Gong enables Gong AI workflows to access G2 buyer intent data, competitive intelligence, and review insights through natural language prompts.

Gong users can prioritize accounts using buyer intent signals, generate pre-call briefs, identify competitors in active deals, and surface buyer research activity directly within Gong workflows. G2 MCP provides conversational access to G2 data through AI-driven workflows.

Available data

• Buyer Intent Signals
• Competitive Signals
• Buying Stage and Activity Level
• Review Insights and Customer Sentiment
• Category and Comparison Research Activity

Requirements

• G2 subscription
• Gong subscription
• Access to Buyer Intent data and Gong AI workflows

Limitations

• Available through Gong AI workflows only
• Access to G2 data depends on your G2 subscription and entitlements

AirOps

The G2 MCP for AirOps enables AirOps Playbooks to access G2 review intelligence and market data.

Teams can use G2 data to create review-informed landing pages, competitor comparison content, SEO and AI search optimized articles, social proof assets, and competitive battlecards.

Available data

• Product Reviews

• Product Catalog

• Category Taxonomy

• Competitive Signals and Comparison Activity

• Buying Stage and Category Research Behavior*

• G2 Quarterly Grid Reports (coming soon)

• Available for customers licensed for Buyer Intent.

Requirements

• AirOps subscription
• G2 subscription
• Access to AirOps Playbooks

Limitations

• Available through AirOps Playbooks only
• Access to G2 data depends on your G2 subscription and entitlements
• Grid Report data is not yet available

Accessing G2 MCP

Use the following steps to connect the G2 MCP connector in Claude.

1. In Claude Desktop or Claude on the web, select the + icon below the chat box.
2. Select Connectors > Manage Connectors.
3. Search for G2.
4. Select G2 MCP.
5. Select Connect.
6. In the browser window that opens, select Sign Up.
7. Complete sign-up, and then return to Claude.
8. Start a new chat.
9. Select the + icon again and confirm that G2 MCP is turned on.

Authentication

G2 MCP uses OAuth for authentication. When you connect G2 MCP, Claude opens a browser window so you can sign in to your G2 account and authorize access.

You'll need:

• A valid G2 account with appropriate access permissions
• Products registered on G2 to access the above listed features
• Some features may require specific G2 subscription levels (contact G2 for details)

Usage Examples

Example 1: Researching companies for sales outreach

User prompt: "Show me companies researching G2 Ads with their intent scores and which competitors they're comparing."

What happens:

• Server retrieves buyer intent signals for companies interested in your product.
• Returns company names, intent scores (0-100 scale), and activity levels.
• Identifies competitor products being evaluated (e.g., StackAdapt, The Trade Desk, Adobe Advertising Cloud).
• Provides firmographic context (company size, location, domain).

Example 2: Prioritizing accounts for prospecting

Focus outreach on accounts with active buying signals
User prompt: "Which accounts should I prioritize this week based on G2 intent signals?"

What happens:

• Server queries recent buyer intent activity across your products.
• Ranks accounts by intent score and engagement level (activity count, visitor count).
• Returns prioritized list with company details (name, domain, size, location).
• Highlights enterprise opportunities and high-intent prospects for immediate follow-up.

Example 3: Preparing a pre-call briefing

User prompt: "Give me a pre-call briefing for Confluent using G2 data."

What happens:

• Server retrieves recent buyer intent activity for the specified company.
• Identifies specific competitors the company is researching (e.g., The Trade Desk, Adobe).
• Summarizes signal types (profile views, comparison pages, pricing views).
• Provides day-level activity timeline to show buying urgency.
• Returns actionable insights: intent score, competitive context, and recommended talking points.

Privacy Policy

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Support

• G2 Support
• G2 Documentation
• G2 V2 API Documentation
• General G2 Help Center