Reference Pages
  • 27 Feb 2023
  • 3 Minutes to read
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Reference Pages

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Article summary

Reference Pages provide a simple way to highlight your favorite G2 reviews while crafting a shareable, branded web page that can be customized for your target audience.

reference page demo

Reference Pages contain content associated with your G2 product profile, including G2 Market Reports, G2 reviews, and Crowd Quotes. You can also collect leads and display your organization’s marketing media, such as downloadable files and video embeds.

G2 hosts your Reference Pages on an isolated web page, enabling you to feature your product's G2 performance in a space free of competitor products.

Use Reference Pages in your account-based marketing (ABM) campaigns by highlighting reviews from brand advocates in the same industry, region, or department as your prospects. Select this link to view a sample Reference Page created to demonstrate the value of G2 Buyer Intent data.

Elements of a Reference Page

reference page example

Creating a Reference Page

You can create an unlimited number of unique Reference Pages. Each page is hosted by G2 and is assigned a publicly-accessible URL.

To create a Reference Page:

  1. In my.G2, go to Marketing Content > Reference Pages.
  2. Select Add Reference Page to access the Create a Reference Page editor.
  3. Enter a Reference Page Label. This label should be named to help you quickly identify the contents or intended audience of the Reference Page. For example, "G2 References for mid-market APAC organizations."
  4. Enter a Page Title. This title is public and appears at the top of your Reference Page, next to your product logo.

The page title also acts as the slug to your Reference Page URL. If two Reference Pages are given the same title, G2 adds a unique ID to the end of the URL for the newer Reference Page.

  1. Set your Reference Page content:

For more information on how each of the following items appears on your reference page, refer to the Elements of a Reference Page section.

Profile BannerBy default, the banner for your G2 profile is automatically populated. If you want to change your banner, select your current banner image, then upload a new image when prompted.

To add a video to your banner, enter a Wistia, Vidyard, or Vimeo URL into the Video URL field. Your linked video will begin playing when a user selects your banner image.
Leads CTASelect the Collect leads with a lead button checkbox to add a Request a Demo button to your Reference Page, which sends users to your G2 lead form when clicked.

Refer to the Leads documentation for more information on customizing your G2 Lead form and viewing your leads.
Custom CTADirect users to a URL of your choosing, such as a product demo page or your G2 product profile.
Crowd QuotesAdd up to five Crowd Quotes to your Reference Page.

For more information on creating Crowd Quotes, refer to the Crowd Quotes documentation.
Video ReviewsAdd up to five G2 video reviews to your Reference Page.
ReviewsFilter and select an unlimited number of G2 reviews to add to your Reference Page.
ResourcesAdd media to a sidebar of your Reference Page, including a downloadable file, a linked video, or a G2 Market Report.
BadgesAdd up to three G2 Badges to a sidebar of your Reference Page.

For more information on earning and using Badges, refer to the G2 Badges documentation.

You can use the drag handles in each section to rearrange the order of the corresponding content.

reference page adjust content

  1. Select Save to generate your Reference Page.

Viewing and modifying your Reference Pages

You should routinely update your Reference Pages to include your most recent reviews or resources.

To view and modify your Reference Pages:

  1. Go to my.G2, then Marketing Content > Reference Pages.
  2. Find the Reference Page you want to view or modify. You can select the Created by me checkbox to only display the Reference Pages you've created.
  3. From this page, you can:
  • Select the Duplicate icon to create an exact copy of the Reference Page. G2 adds a unique ID to the URL for the duplicated Reference Page.
  • Select the Clipboard icon to copy the URL for a Reference Page to your clipboard.
  • Select the Edit icon to access the Update Reference Page editor. From this editor, you can add, remove, and rearrange content.
  • Select the Delete icon to delete a Reference Page. This action cannot be undone.

Modifying the title of your Reference Page changes the slug of your Reference Page URL. Please make sure to update any resources that use the previous URL.

What's Next