Custom Questions
  • 24 Mar 2022
  • 2 Minutes to read
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Custom Questions

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Custom questions offer you the opportunity to ask questions about your products that are not included in the standard G2 review form. Use the insights from the responses to custom questions to better inform your organization’s product strategy and marketing content.

Responses to custom questions are not made public and will not appear in the reviews displayed on your G2 product profile page.

Custom questions are added before the Terms of Use questions in the G2 review form. With this placement, your custom questions are guaranteed to appear before a reviewer can submit the form.


Create custom questions

You can add up to two custom questions to the review form for each of your organization’s G2-listed products. Your questions can either be in a free-text or multiple choice format. For each multiple choice question added, you must also provide a list of answers that reviewers can choose from.

Contact your G2 customer success manager to add custom questions to your product’s G2 review form.

Reviewers are not required to enter answers for custom questions before submitting the review form.

Example custom questions

With custom questions, you can learn more about the features that are most important to your users, their unique use cases for your product, or which onboarding resources helped them the most.

The following questions and answers can serve as examples of the information that your organization can collect:

Purpose of question Question type Question Answers
Time to value Multiple choice How quickly did you realize business value? 1-3 months
4-6 months
7-12 months
12+ months
Feature value Multiple choice Which feature do you find most valuable? Feature A
Feature B
Feature C
Product usage Multiple choice Select the most important reason you are using [your product’s name]? Reason A
Reason B
Reason C
Customer persona Multiple choice What team or department are you in when using [your product’s name]? HR
Product Management
Product Marketing
Feature research Free text What is an opportunity area for [your product name]? Any examples of features you would like to see added? N/A
(free response)

Your custom questions should not include the following details:

  • Any questions that seek to collect what could be considered personally identifiable information (PII)
  • References to other companies besides G2
  • Duplicates of questions that already appear in the G2 review form

Analytics for custom questions

To find response data for your custom questions, go to my.G2 and access the Review Management > Custom Questions tab.

You can find:

  • The total number of responses to each of your questions
  • The response rate for each answer
  • The distribution of responses that reviewers picked

If you remove a custom question, response data for the question will still be available in my.G2.