HubSpot: List companies assessing product alternatives recently
  • 09 May 2022
  • 1 Minute to read
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HubSpot: List companies assessing product alternatives recently

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Article Summary

This example list includes companies that viewed a G2 alternatives page for a product in your category in the past 30 days.

This type of Buyer Intent signal indicates that a buyer is seeking alternatives for a product in your category, but your product is not necessarily being compared directly. For sales and marketing teams, alternative signals suggest that you should provide general knowledge about your product and how it compares to the product featured in the alternatives page.

Refer to the HubSpot emails with G2 marketing content documentation to target this list with an email featuring G2 marketing content.

To build this list:

  1. In HubSpot, navigate to Contacts > Lists.
  2. Select Create list to enter the Create a list editor.
  3. Select Company-based, enter a List name, then select Active list or Static list.

For more information on the differences between active and static lists, refer to HubSpot’s Differences between saved views, active lists, and static lists documentation.

  1. Select Next to begin adding filters to your new list.
  2. Select Add filter, then select Company properties.
  3. Search for and select G2 Buyer Intent Details.
  4. Change is equal to any of to contains any of, then enter alternative in the text field.

HubSpot companies with alternative signal filter 1

  1. Select Add filter, then select Company properties.
  2. Search for and select G2 Buyer Intent Details.
  3. Change is equal to any of to updated in last, then enter 30 in the days field.

HubSpot companies with alternative signal filter 2

  1. Select Save list.

Your HubSpot list might need time to process depending on the quantity of G2 Buyer Intent data available in your HubSpot environment.


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