G2 leads + webhooks
  • 12 Oct 2021
  • 1 Minute to read
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G2 leads + webhooks

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In the context of G2 leads, webhooks enable you to automatically take leads submitted via your G2 product profile page and send them to third-party systems such as Salesforce and HubSpot.

Webhooks can be used to send G2 leads data nearly instantly after a buyer submits your leads form, which means that your sales and marketing teams can work a new lead immediately.

The process to set up webhooks for G2 leads is specific to the third-party system that you plan to use. Generally, the set-up process follows this general pattern:

  • Identify a endpoint URL for the third-party system
  • Match the API field names between your G2 lead form and your third-party system form
  • Potentially set up hidden custom fields for your G2 leads form that supplies needed information to the third-party system

G2 has tested and supplied instructions specifically for the following third-party systems:

To set up webhooks for other third-party systems, review the system’s own documentation and use G2’s documentation as an example of how to complete the process.

You can also set up leads for Marketo via G2's integration. You do not have to enable Buyer Intent for Marketo if you prefer to only receive leads data.