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Reference Pages
  • 29 Jan 2025
  • 3 Minutes to read
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Contents

Reference Pages

  • Updated on 29 Jan 2025
  • 3 Minutes to read
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    Light
Article summary

Reference Pages enable you to highlight your favorite G2 reviews, resources, and G2 Badges by creating branded, shareable web pages for your target audience.

reference page demo

Basics of Reference Pages

Reference Pages contain content associated with your G2 product profile, including G2 Market Reports, G2 reviews, and Crowd Quotes. You can also collect leads and display your organization’s marketing media, such as downloadable files and video embeds.

G2 hosts your Reference Pages on an isolated landing page, enabling you to showcase your product's G2 performance without competitor distractions.

Use Reference Pages in your account-based marketing (ABM) campaigns to highlight reviews from brand advocates in the same industry, region, or department as your prospects. View a sample Reference Page that demonstrates the value of G2 Buyer Intent data.

Elements of a Reference Page

Your G2 profile banner is displayed by default. You can upload a custom image or video. Supported video URLs include Wistia, Vidyard, or Vimeo.

Your G2 prfile banner shown within a reference page.

The "Request a Demo" button directs users to your G2 lead form. Refer to the Leads documentation for customization details.

Your leads CTA button shown within the context of a reference page.

The custom CTA directs users to a specific URL, such as a product demo page or your G2 product profile.

Your custom CTA button shown within the context of a reference page.

You can showcase up to five Crowd Quotes.

Your crowd quotes shown within the context of a reference page.

*Video Reviews: Highlights up to five G2 video reviews.
*Reviews: Enables you to filter and select unlimited G2 reviews for display.
*Resources: Provides a sidebar for media, including downloadable files, linked videos, or G2 Market Reports.

Your resources shown within the context of a reference page.

You can showcase up to three G2 Badges in the sidebar.

Your G2 Badges shown within the context of a reference page.

Creating a Reference Page

You can create an unlimited number of unique Reference Pages. Each page is hosted by G2 and is assigned a publicly accessible URL. You can generate a Reference Page automatically using AI or create one manually.

Automatically create a Reference Page

Create a reference page automatically using AI.

To auto generate a Reference Page:

  1. Go to my.G2, then navigate to Marketing Content > Reference Pages.
  2. Select Auto Generate Reference Page.
  3. In the first field, enter the goal of your reference page, then make selections from the drop downs in the Which Customer Segment are you targeting?, Which industry are you targeting? and Select Competitors to compare (if available in reviews) fields.
  4. Select Create Reference Page.

Manually create a Reference Page

Create a reference page manually using the standard creation process.

To create a Reference Page:

  1. In my.G2, go to Marketing Content > Reference Pages.
  2. Select Add Reference Page to access the Create a Reference Page editor.
  3. Enter a Reference Page Label. This label should be named to help you quickly identify the contents or intended audience of the Reference Page. For example, "G2 References for mid-market APAC organizations."
  4. Enter a Page Title. This title is public and appears at the top of your Reference Page, next to your product logo.

The page title also acts as the slug to your Reference Page URL. If two Reference Pages are given the same title, G2 adds a unique ID to the end of the URL for the newer Reference Page.

  1. In the Profile Banner panel, upload a Static Image. You can optionally add a video URL to make the profile banner interactive and provide more information about your product.
  2. Select Collect leads with a lead button to add a CTA which directs users to your G2 lead form.

Refer to the Leads documentation for more information on customizing your G2 Lead form and viewing your leads.

  1. (Optional) Enable the Custom CTA to direct users to a URL of your choosing.
  2. Choose Crowd Quotes, Video Reviews, Reviews, Resources, and Badges.

You can use the drag handles in each section to rearrange the order content appears.

reference page adjust content

  1. Select Save to generate your Reference Page.

Managing your Reference Pages

Keep your Reference Pages up to date by regularly incorporating new reviews and resources.

To view and modify your Reference Pages:

  1. Go to my.G2, then Marketing Content > Reference Pages.
  2. Find the Reference Page you want to view or modify. You can select the Created by me checkbox to only display the Reference Pages you've created.
  3. From this page, you can:
  • Select the Duplicate icon to create an exact copy of the Reference Page. G2 adds a unique ID to the URL for the duplicated Reference Page.
  • Select the Clipboard icon to copy the URL for a Reference Page to your clipboard.
  • Select the Edit icon to access the Update Reference Page editor. From this editor, you can add, remove, and rearrange content.
  • Select the Delete icon to delete a Reference Page. This action cannot be undone.

Modifying the title of your Reference Page changes the slug of your Reference Page URL. Please make sure to update any resources that use the previous URL.

What's Next