# How G2 ensures the authenticity of published reviews
Every review on G2 goes through a multi-step moderation process to ensure it comes from a real user with valid professional experience.
How we verify authenticity
G2 ensures authenticity in published reviews using a number of factors:
Manual moderation: Every review is reviewed by a member of G2’s moderation team.
[img]
Login required: Reviewers must sign in with a business email, LinkedIn account, or personal Gmail account. All published reviews include the following label:
Screenshot verification: Reviewers can upload screenshots to support their claims. These are never made public. Reviews that include validated screenshots receive the following label:
Conflict of interest checks: Each G2 review is checked by a human. Reviewers who have a business relationship with a vendor (or their competitor) that could create bias (such as a reseller) can share insight, but their reviews do not count toward scoring. These reviews are flagged with a Business Partner label:
G2 permits AI-generated reviews under specific conditions. See the AI review moderation guidelines for details.