Basics of the G2 Marketo integration
  • 23 Jul 2021
  • 1 Minute to read
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Basics of the G2 Marketo integration

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The G2 Marketo integration houses G2 data in a G2 customer organization’s Marketo instance. The integration relies on the G2 API, Marketo’s REST API protocols, and authentication protocols to deliver G2 data to custom fields in Marketo.

How G2 data flows throughout Marketo

When assessing the usefulness of the G2 Marketo integration for your organization, it is critical to understand where G2 data lives within Marketo by default.

G2 delivers company-level Buyer Intent data, which means that Buyer Intent signals are displayed across all people associated to the same company in Marketo.

Once enabled, G2 Buyer Intent data resides in the Info tab for Marketo people.

That G2 data can also be used as filters when creating Marketo lists and smart campaigns, which can then be used as part of programs. The following diagram shows how G2 data can be used through Marketo.

G2Marketo_DataFlow

You must enable the G2 Marketo integration to receive Buyer Intent data in your Marketo integration, but you can use G2 marketing content even without enabling the integration. Review the Marketo emails with G2 marketing content and Marketo landing pages with G2 marketing content sections to learn more.


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