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Marketo
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Marketo

6 Articles in this category
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Basics of the G2 + Marketo integration

The G2 + Marketo integration enables you to map G2 Buyer Intent data to Marketo people, enabling you to create Marketo lists, smart campaigns, programs, and more. To learn how to set up the G2 + Marketo integr...
Updated on : 29 Aug 2024

Implementation

This page details every step you need to take to implement the G2 + Marketo integration. Video documentation Before getting started You must repeat the implementation steps for each of your G2-listed products. If your my.G2 user account ca...
Updated on : 15 Sep 2023

Marketo programs with G2 data and marketing content

Marketo programs can be used to combine a variety of elements across Marketo into a single marketing initiative. These elements can include smart lists, smart campaigns, emails, and landing pages. Combining these elements into a single program pro...
Updated on : 26 Apr 2022

Marketo lists with G2 data

Marketo lists can be a key aspect of segmentation, account-based marketing, sales qualification, and nurture campaigns. With the G2 Marketo integration, you can create and use lists based on specific Buyer Intent signals. For example, you can crea...
Updated on : 28 Sep 2021

Marketo smart campaigns with G2 data

Marketo smart campaigns enable your organization to automate its marketing and sales strategies. With the G2 Marketo integration, you can utilize G2 Buyer Intent data to trigger smart campaigns. For example, you can create a smart campaign that au...
Updated on : 28 Sep 2021

Marketo emails with G2 marketing content

Adding G2 Badges and Star Rating widgets to Marketo emails enables you to highlight your G2 reviews and drive review generation efforts. Before getting started Before proceeding with the following steps, make sure you have the embed code for...
Updated on : 07 Sep 2023

Marketo pages with G2 marketing content

Adding G2 Badges and G2 widgets to Marketo websites or landing pages enables you to highlight your G2 reviews, help buyers understand your competitive landscape, and drive review generation efforts. Before getting started Before proceeding w...
Updated on : 07 Sep 2023

Collect reviews from Marketo pages

Adding Review Us Button to Marketo websites or landing pages enables you to collect new G2 reviews and diversify your review generation efforts. Before getting started Before proceeding with the following steps, make sure you have the embed code...
Updated on : 07 Sep 2023