G2 MCP Server

  • Actualizado en Mar 23, 2026
  • Publicado el Feb 2, 2026
  • 2 minuto(s) leído(s)
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The G2 MCP Server enables you to connect AI assistants to G2 buyer intent data, competitive intelligence, product catalog data, and review analytics.

Use this server to identify companies researching your products, understand which competitors they evaluate, prioritize accounts for outreach, and analyze review data through natural language prompts.

Features

  • Buyer Intent Intelligence: Track companies researching your products, review intent scores, and identify accounts for prioritization.
  • Competitive Intelligence: Discover which competitors prospects evaluate and review comparison patterns.
  • Review Analytics: Access review data with market intelligence context including company segments, industries, feature ratings, and competitive switching patterns

Accessing G2 MCP

Use the following steps to connect the G2 MCP connector in Claude.

Sign in to Claude with the email address you used to create your G2 account.

  1. In Claude Desktop or Claude on the web, select the + icon below the chat box.
  2. Select Connectors > Manage Connectors.
  3. Search for G2.
  4. Select G2 MCP.
  5. Select Connect.
  6. In the browser window that opens, select Sign Up.
  7. Complete sign-up, and then return to Claude.
  8. Start a new chat.
  9. Select the + icon again and confirm that G2 MCP is turned on.

Authentication

G2 MCP uses OAuth for authentication. When you connect G2 MCP, Claude opens a browser window so you can sign in to your G2 account and authorize access.

You'll need:

  • A valid G2 account with appropriate access permissions
  • Products registered on G2 to access the above listed features
  • Some features may require specific G2 subscription levels (contact G2 for details)

Usage Examples

Example 1: Researching companies for sales outreach

User prompt: "Show me companies researching G2 Ads with their intent scores and which competitors they're comparing."

What happens:

  • Server retrieves buyer intent signals for companies interested in your product.
  • Returns company names, intent scores (0-100 scale), and activity levels.
  • Identifies competitor products being evaluated (e.g., StackAdapt, The Trade Desk, Adobe Advertising Cloud).
  • Provides firmographic context (company size, location, domain).

Example 2: Prioritizing accounts for prospecting

Focus outreach on accounts with active buying signals
User prompt: "Which accounts should I prioritize this week based on G2 intent signals?"

What happens:

  • Server queries recent buyer intent activity across your products.
  • Ranks accounts by intent score and engagement level (activity count, visitor count).
  • Returns prioritized list with company details (name, domain, size, location).
  • Highlights enterprise opportunities and high-intent prospects for immediate follow-up.

Example 3: Preparing a pre-call briefing

User prompt: "Give me a pre-call briefing for Confluent using G2 data."

What happens:

  • Server retrieves recent buyer intent activity for the specified company.
  • Identifies specific competitors the company is researching (e.g., The Trade Desk, Adobe).
  • Summarizes signal types (profile views, comparison pages, pricing views).
  • Provides day-level activity timeline to show buying urgency.
  • Returns actionable insights: intent score, competitive context, and recommended talking points.

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